E-LIB Suche - Ergebnisse für: Ebbes, Peter

1

EXPRESS: Getting the Board on Board: Marketing Department P..:

Ebbes, Peter ; Germann, Frank ; Grewal, Rajdeep
Journal of Marketing Research. , 2024

Link: https://doi.org/10.1177/..

2

Gremlins in the Data: Identifying the Information Content o..:

Howell, John R. ; Ebbes, Peter ; Liechty, John C.
Journal of Marketing Research. 58 (2020) 1 - p. 74-94 , 2020

Link: https://doi.org/10.1177/..

3

Beyond the target customer

, In: Journal of marketing research / American Marketing Association

social effects of customer relationship management campaign

Ascarza, Eva ; Ebbes, Peter ; Netzer, Oded.. (2017) 3 - p. 347-363

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

4

Beyond the Target Customer: Social Effects of Customer Rela..:

ASCARZA, EVA ; EBBES, PETER ; NETZER, ODED.
Journal of Marketing Research. 54 (2017) 3 - p. 347-363 , 2017

Link: https://www.jstor.org/st..

5

Beyond the Target Customer: Social Effects of Customer Rela..:

Ascarza, Eva ; Ebbes, Peter ; Netzer, Oded.
Journal of Marketing Research. 54 (2017) 3 - p. 347-363 , 2017

Link: https://doi.org/10.1509/..

6

Sampling designs for recovering local and global characteri..:

Ebbes, Peter ; Huang, Zan ; Rangaswamy, Arvind
International Journal of Research in Marketing. 33 (2016) 3 - p. 578-599 , 2016

Link: https://doi.org/10.1016/..

7

Attribute-level heterogeneity:

, In: Management science

Ebbes, Peter ; Liechty, John C.. (2015) 4 - p. 885-897

Exemplare: Zentrale;

8

The chief marketing officer matters!:

, In: Journal of marketing / American Marketing Association

Germann, Frank ; Ebbes, Peter ; Grewal, Rajdeep. (2015) 3 - p. 1-22

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

9

The Chief Marketing Officer Matters!:

Germann, Frank ; Ebbes, Peter ; Grewal, Rajdeep
Journal of Marketing. 79 (2015) 3 - p. 1-22 , 2015

Link: https://doi.org/10.1509/..

10

Attribute-Level Heterogeneity:

Ebbes, Peter ; Liechty, John C. ; Grewal, Rajdeep
Management Science. 61 (2015) 4 - p. 885-897 , 2015

Link: http://www.jstor.org/sta..

11

The Chief Marketing Officer Matters!:

Germann, Frank ; Ebbes, Peter ; Grewal, Rajdeep
Journal of Marketing. 79 (2015) 3 - p. 1-22 , 2015

Link: https://www.jstor.org/st..

12

Properties of instrumental variables estimation in logit-ba..:

Ebbes, Peter ; L. Andrews, Rick ; K. Manrai, Ajay
Journal of Modelling in Management. 9 (2014) 3 - p. 261-289 , 2014

Link: https://doi.org/10.1108/..

13

A Heterogeneous Bayesian Regression Model for Cross-section..:

Fong, Duncan K. H. ; Ebbes, Peter ; DeSarbo, Wayne S.
Psychometrika. 77 (2012) 2 - p. 293-314 , 2012

Link: https://doi.org/10.1007/..

14

Enhancing marketing with engineering: Optimal product line ..:

Michalek, Jeremy J. ; Ebbes, Peter ; Adigüzel, Feray..
International Journal of Research in Marketing. 28 (2011) 1 - p. 1-12 , 2011

Link: https://doi.org/10.1016/..

15

The Sense and Non-Sense of Holdout Sample Validation in the..:

Ebbes, Peter ; Papies, Dominik ; van Heerde, Harald J.
Marketing Science. 30 (2011) 6 - p. 1115-1122 , 2011

Link: https://www.jstor.org/st..