E-LIB Suche - Ergebnisse für: Ehrenberg, Andrew S. C.

1

Understanding brand performance measures: using Dirichlet b..:

Ehrenberg, Andrew S.C. ; Uncles, Mark D. ; Goodhardt, Gerald J.
Journal of Business Research. 57 (2004) 12 - p. 1307-1325 , 2004

Link: https://doi.org/10.1016/..

2

Reply to commentary on "Understanding brand performance mea..:

Uncles, Mark D. ; Ehrenberg, Andrew S.C. ; Goodhardt, Gerald J.
Journal of Business Research. 57 (2004) 12 - p. 1329-1330 , 2004

Link: https://doi.org/10.1016/..

3

Competing retailers generally have the same sorts of shoppe..:

Kennedy, Rachel ; Ehrenberg, Andrew S.C.
Journal of Marketing Communications. 7 (2001) 1 - p. 19-26 , 2001

Link: https://doi.org/10.1080/..

4

Competing retailers generally have the same sorts of shoppe..:

Kennedy, Rachel ; Ehrenberg, Andrew S.C.
Journal of Marketing Communications. 7 (2001) 1 - p. 19-26 , 2001

Link: https://doi.org/10.1080/..

5

Decision models or descriptive models?:

Ehrenberg, Andrew S.C. ; Barnard, Neil R. ; Sharp, Byron
International Journal of Research in Marketing. 17 (2000) 2-3 - p. 147-158 , 2000

Link: https://doi.org/10.1016/..

6

Industrial buying behavior: Aviation fuel contracts:

Uncles, Mark D. ; Ehrenberg, Andrew S.C.
International Journal of Research in Marketing. 7 (1990) 1 - p. 57-68 , 1990

Link: https://doi.org/10.1016/..

7

Television and its audience

Sage communications in society series

Barwise, Patrick ; Ehrenberg, Andrew S. C. ; Ehrenberg, Andrew , 1988

Exemplar: Zentrale:Magazin 01.e.1689

8

The Liking and Viewing of Regular TV Series:

Barwise, T. Patrick ; Ehrenberg, Andrew S. C.
Journal of Consumer Research. 14 (1987) 1 - p. 63 , 1987

Link: https://doi.org/10.1086/..

9

Interernational comparisons and descriptive models:

, In: Probleme internationaler wirtschafts- und sozialstatistischer Vergleiche / hrsg. von Günter Menges ...

Ehrenberg, Andrew S. C.. (1981) - p. 87-96

Exemplar: Zentrale:E02 a vwl 930/816

10

Repetitive advertising and the consumer:

, In: Journal of advertising research / Advertising Research Foundation

Ehrenberg, Andrew S. C.. (1974) 2 - p. 25-34

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

11

La publicité répétitive est-elle efficace ?:

Ehrenberg, Andrew S.C. ; Fustec, Marie-Noëlle
Communication et langages. 23 (1974) 1 - p. 105-118 , 1974

Link: https://doi.org/10.3406/..

12

Double Jeopardy Revisited:

Andrew S. C. Ehrenberg ; Goodhardt, Gerald J. ; Barwise, T. Patrick
Journal of Marketing. 54 (1990) 3 - p. 82-91 , 1990

Link: https://www.jstor.org/st..

13

Robust Measures of Consumer Brand Beliefs:

Barnard, Neil R. ; Andrew S. C. Ehrenberg
Journal of Marketing Research. 27 (1990) 4 - p. 477-484 , 1990

Link: https://www.jstor.org/st..

14

The Liking and Viewing of Regular TV Series:

Barwise, T. Patrick ; Andrew S. C. Ehrenberg
Journal of Consumer Research. 14 (1987) 1 - p. 63-70 , 1987

Link: https://www.jstor.org/st..

15

The effect of divertor geometry on divertor and core plasma..:

Horton, L.D. ; Matthews, G.F. ; Andrew, P....
Journal of Nuclear Materials. 266-269 (1999) - p. 160-167 , 1999

Link: https://doi.org/10.1016/..