E-LIB Suche - Ergebnisse für: Ehrenberg, Andrew Samuel Christopher

1

Television and its audience. Recent research at the LBS:

Barwise, T. P. ; Ehrenberg, Andrew Samuel Christopher , 1984

Exemplar: Zentrale:Magazin va 3606

2

How much does UK television cost?:

Ehrenberg, Andrew Samuel Christopher ; Barwise, T. P. , 1982

Exemplar: Zentrale:Magazin bg 0287

3

Andrew Ehrenberg: A tribute (1926 - 2010):

, In: Journal of advertising research / Advertising Research Foundation

Ehrenberg, Andrew S. C.. (2012) 2 - p. 196-276

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

4

Brand image and brand usage:

Bird, M. ; Channon, C.. (2010) - p. 269-283

Exemplar: Zentrale:E02 a bwl 485/207-2

5

If you're so strong, why aren't you bigger?

making the case against brand equity

Ehrenberg, Andrew S. C.. (2010) - p. 65-69

Exemplar: Zentrale:E02 a bwl 485/207-2

6

Understanding brand performance measures

using Dirichlet benachmarks

Ehrenberg, Andrew S. C. ; Uncles, Mark D. ; Goodhardt, Gerald J.. (2010) - p. 95-132

Exemplar: Zentrale:E02 a bwl 485/207-2

7

The variability of attitudinal repeat-rates:

Dall'Olmo Riley, F. ; Castleberry, S. B. ; Barwise, T. P.... (2010) - p. 155-175

Exemplar: Zentrale:E02 a bwl 485/207-2

8

Evidence concerning the importance of perceived brand diffe..:

Romaniuk, Jenni ; Sharp, Byron. (2010) - p. 286-303

Exemplar: Zentrale:E02 a bwl 485/207-2

9

Differentiation or salience:

, In: Measuring and managing brands / ed. by Richard Elliott

Ehrenberg, Andrew S. C. ; Barnard, Neil ; Scriven, John. (2009) - p. 277-289

Exemplar: BB WiWi: 11a bwl 485/712-2

10

Brand advertising as creative publicity:

, In: Measuring and managing brands / ed. by Richard Elliott

Barnard, Neil ; Kennedy, Rachel ; Bloom, Helen.. (2009) - p. 301-322

Exemplar: BB WiWi: 11a bwl 485/712-2

11

Measuring customer loyalty to product variants:

, In: International journal of market research

Singh, Jaywant ; Goodhardt, Gerald. (2008) 4 - p. 513-532

Exemplare: Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240

12

A successful new brand: shield:

, In: Journal of the Market Research Society

Wellan, Dee M. ; Ehrenberg, Andrew S. C.. (1988) 1 - p. 35-44

Exemplar: Zentrale:Magazin Zs fe 1240

13

The television audience

patterns of viewing; an update

Goodhardt, Gerald J. ; Ehrenberg, Andrew S. C. ; Collins, M. A. - 2. ed. . , 1987

Exemplar: Zentrale:E03 a puz 572 fb/244(2)

14

Das Reduzieren der Zahlen

statistische Analyse und Interpretation

Ehrenberg, Andrew S. C. ; Wagenführ, Rolf , 1976

Exemplare: Zentrale;

15

Data reduction

analysing and interpreting statistical data A Wiley-Interscience publication

Ehrenberg, Andrew S. C. , 1975

Exemplar: Zentrale:E02 a mat 710 f/988