E-LIB Suche - Ergebnisse für: Eisenbeiß, Maik

1

Leveraging B2B field service technicians as a "second sales..:

Berkmann, Manuel ; Eisenbeiss, Maik ; Reinartz, Werner.
Journal of the Academy of Marketing Science. 52 (2023) 3 - p. 736-761 , 2023

Link: https://doi.org/10.1007/..

2

Social media marketing for equity crowdfunding: Which posts..:

Eisenbeiss, Maik ; Hartmann, Sven A. ; Hornuf, Lars
Finance Research Letters. 52 (2023) - p. 103370 , 2023

Link: https://doi.org/10.1016/..

3

Marketing in a digital world

Diginomics working paper ; No. 0010

Klein, Kristina ; Eisenbeiss, Maik ; Dulle, Maik... , March 2022

Link: https://doi.org/10.26092..

4

Determinants of consumers' attitudes towards digital advert..:

Lütjens, Henk ; Eisenbeiss, Maik ; Fiedler, Maximilian.
Journal of Business Research. 153 (2022) - p. 445-466 , 2022

Link: https://doi.org/10.1016/..

5

Marketing in a Digital World:

, In: Advanced Studies in Diginomics and Digitalization; Diginomics Research Perspectives,

Klein, Kristina ; Eisenbeiss, Maik ; Dulle, Maik... - p. 13-33 , 2022

Link: https://doi.org/10.1007/..

6

Design-Prinzipien und Umsetzung personalisierter Assistenzs..:

, In: Digitalisierung der Arbeitswelt im Mittelstand 2,

Hoebertz, Mark ; Voß, Marleen ; Pöppelbuß, Jens... - p. 215-252 , 2022

Link: https://doi.org/10.1007/..

7

Households Under Economic Change: How Micro- and Macroecono..:

Scholdra, Thomas P. ; Wichmann, Julian R.K. ; Eisenbeiss, Maik.
Journal of Marketing. 86 (2022) 4 - p. 95-117 , 2022

Link: https://doi.org/10.1177/..

8

Privatsphäre-Management im digitalen Zeitalter:

, In: Marketing Weiterdenken,

Eisenbeiß, Maik - p. 631-645 , 2020

Link: https://doi.org/10.1007/..

9

Personalized Online Advertising Effectiveness: The Interpla..:

Bleier, Alexander ; Eisenbeiss, Maik
Marketing Science. 34 (2015) 5 - p. 669-688 , 2015

Link: http://www.jstor.org/sta..

10

Managing customer loyalty to maximize customer equity:

, In: Handbook of Research on Customer Equity in Marketing,

Reinartz, Werner ; Eisenbeiss, Maik , 2015

Link: https://doi.org/10.4337/..

11

What makes deal-of-the-day promotions really effective? The..:

Eisenbeiss, Maik ; Wilken, Robert ; Skiera, Bernd.
International Journal of Research in Marketing. 32 (2015) 4 - p. 387-397 , 2015

Link: https://doi.org/10.1016/..

12

The Importance of Trust for Personalized Online Advertising:

Bleier, Alexander ; Eisenbeiss, Maik
Journal of Retailing. 91 (2015) 3 - p. 390-409 , 2015

Link: https://doi.org/10.1016/..

13

On the Edge of Buying: A Targeting Approach for Indecisive ..:

Dost, Florian ; Wilken, Robert ; Eisenbeiss, Maik.
Journal of Retailing. 90 (2014) 3 - p. 393-407 , 2014

Link: https://doi.org/10.1016/..

14

Nonlinear and asymmetric returns on customer satisfaction: ..:

Eisenbeiss, Maik ; Cornelißen, Markus ; Backhaus, Klaus.
Journal of the Academy of Marketing Science. 42 (2014) 3 - p. 242-263 , 2014

Link: https://doi.org/10.1007/..

15

Customer Relationship Management:

, In: Handbuch Handel,

Eisenbeiß, Maik ; Bleier, Alexander - p. 463-485 , 2012

Link: https://doi.org/10.1007/..