E-LIB Suche - Ergebnisse für: Eisingerich, Andreas B

1

Always on your mind? – investigating consideration sets and..:

Stoppacher, Lukas ; Foscht, Thomas ; Eisingerich, Andreas B..
The International Review of Retail, Distribution and Consumer Research. , 2024

Link: https://doi.org/10.1080/..

2

Exploring the changing role of brand archetypes in customer..:

Merlo, Omar ; Eisingerich, Andreas B. ; Gillingwater, Richard.
Business Horizons. 66 (2023) 5 - p. 615-629 , 2023

Link: https://doi.org/10.1016/..

3

Building a competitive advantage based on transparency: Whe..:

Liu, Yeyi ; Heinberg, Martin ; Huang, Xuan.
Business Horizons. 66 (2023) 4 - p. 517-527 , 2023

Link: https://doi.org/10.1016/..

4

When is celebrity endorsement effective? Exploring the role..:

Jun, Mina ; Han, Jeongsoo ; Zhou, Zhimin.
Journal of Business Research. 164 (2023) - p. 113951 , 2023

Link: https://doi.org/10.1016/..

5

Do CSR efforts that focus on helping the environment influe..:

Eisingerich, Andreas B. ; MacInnis, Deborah J. ; Whan Park, C.
Journal of Business Research. 168 (2023) - p. 114240 , 2023

Link: https://doi.org/10.1016/..

6

Immunizing customers against negative brand-related informa..:

Merlo, Omar ; Eisingerich, Andreas B. ; Hoyer, Wayne D.
Journal of the Academy of Marketing Science. 52 (2023) 1 - p. 140-163 , 2023

Link: https://doi.org/10.1007/..

7

Why so toxic? A framework for exploring customer toxicity:

Duffek, Barbara ; Eisingerich, Andreas B. ; Merlo, Omar
AMS Review. 13 (2023) 1-2 - p. 122-143 , 2023

Link: https://doi.org/10.1007/..

8

How Can Companies Recover from Liability-Invoking Failures?..:

Astvansh, Vivek ; Duffek, Barbara ; Eisingerich, Andreas B.
Journal of International Marketing, Forthcoming. , 2022

Link: https://ssrn.com/abstrac..

9

"Pulling back the curtain": Company tours as a customer edu..:

Sun, Xiaochi ; Foscht, Thomas ; Kerschbaumer, René Hubert.
Journal of Consumer Behaviour. 21 (2022) 6 - p. 1307-1317 , 2022

Link: https://doi.org/10.1002/..

10

How Can Companies Recover from Liability-Invoking Failures?..:

Astvansh, Vivek ; Duffek, Barbara ; Eisingerich, Andreas B.
Journal of International Marketing. 31 (2022) 3 - p. 1-18 , 2022

Link: https://doi.org/10.1177/..

11

Subscription commerce: an attachment theory perspective:

Kerschbaumer, René Hubert ; Kreimer, Daniel ; Foscht, Thomas.
The International Review of Retail, Distribution and Consumer Research. 33 (2022) 1 - p. 92-115 , 2022

Link: https://doi.org/10.1080/..

12

Smart Services and the Rise of Access-based Subscription Mo..:

, In: Forum Dienstleistungsmanagement; Smart Services,

Kerschbaumer, René Hubert ; Foscht, Thomas ; Eisingerich, Andreas B. - p. 179-205 , 2022

Link: https://doi.org/10.1007/..

13

A Bad Job of Doing Good: Does Corporate Transparency on a C..:

Heinberg, Martin ; Liu, Yeyi ; Huang, Xuan.
Journal of International Marketing. 29 (2021) 2 - p. 45-61 , 2021

Link: https://doi.org/10.1177/..

14

Does educating customers create positive word of mouth?:

Sun, Xiaochi ; Foscht, Thomas ; Eisingerich, Andreas B.
Journal of Retailing and Consumer Services. 62 (2021) - p. 102638 , 2021

Link: https://doi.org/10.1016/..

15

How does brand loyalty interact with tourism destination? E..:

Liu, Yeyi ; Hultman, Magnus ; Eisingerich, Andreas B..
Annals of Tourism Research. 81 (2020) - p. 102879 , 2020

Link: https://doi.org/10.1016/..