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Farhat, Kashif
66  Ergebnisse:
Personensuche X
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1

Immersive virtual reality experiences: boosting potential v..:

Rasul, Tareq ; Lim, Weng Marc ; O'Connor, Peter...
Asia Pacific Journal of Tourism Research.  29 (2024)  5 - p. 515-526 , 2024
Link: https://doi.org/10.1080/..
 
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2

The Role of Artificial Intelligence in Interactive Marketin..:

, In: The Palgrave Handbook of Interactive Marketing,
Aslam, Wajeeha ; Farhat, Kashif - p. 199-217 , 2023
Link: https://doi.org/10.1007/..
 
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3

A Forgotten Tale of Lurking Engagement and Social Media-Bas..:

Farhat, Kashif ; Aslam, Wajeeha ; Mokhtar, Sany Sanuri Mohd.
Journal of Internet Commerce.  22 (2022)  2 - p. 189-223 , 2022
Link: https://doi.org/10.1080/..
 
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4

Green Purchasing Behavior on Social Media: A Goal-Framing T..:

, In: Progress in IS; Sustainable Development Through Data Analytics and Innovation,
Farhat, Kashif ; Aslam, Wajeeha ; El Alfy, Shahira - p. 17-31 , 2022
Link: https://doi.org/10.1007/..
 
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5

Do the Preceding Self-service Technologies Influence Mobile..:

Aslam, Wajeeha ; de Luna, Iviane Ramos ; Asim, Muhammad.
IIM Kozhikode Society & Management Review.  12 (2022)  1 - p. 50-66 , 2022
Link: https://doi.org/10.1177/..
 
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6

Yes, You Make Me Confused and Skeptic: Exploring Green Conf..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Farhat, Kashif ; Aslam, Wajeeha ; de Luna, Iviane Ramos - p. 313-329 , 2021
Link: https://doi.org/10.1007/..
 
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7

Skippable Advertisement versus Full-Length Advertisement: A..:

Aslam, Wajeeha ; Farhat, Kashif ; Arif, Imtiaz
Journal of Interactive Advertising.  21 (2021)  1 - p. 49-67 , 2021
Link: https://doi.org/10.1080/..
 
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8

Does the Dark Side of Personality Traits Explain Compulsive..:

Farhat, Kashif ; Aslam, Wajeeha ; Arif, Imtiaz.
IIM Kozhikode Society & Management Review.  11 (2021)  1 - p. 62-74 , 2021
Link: https://doi.org/10.1177/..
 
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9

Beyond Social Media Engagement: Holistic Digital Engagement..:

Farhat, Kashif ; Aslam, Wajeeha ; Mokhtar, Sany Sanuri Mohd
Journal of Internet Commerce.  20 (2021)  3 - p. 319-354 , 2021
Link: https://doi.org/10.1080/..
 
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10

Exploring Drivers and Outcomes of Lurking Engagement and Po..:

Farhat, Kashif ; Aslam, Wajeeha ; Sanuri, Sany
Asia Proceedings of Social Sciences.  8 (2021)  1 - p. 21-24 , 2021
Link: https://doi.org/10.31580..
 
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11

Role of brand experience and brand affect in creating brand..:

Farhat, Kashif ; Mokhtar, Sany Sanuri Mohd. ; Salleh, Salniza Bt. Md.
Journal of Marketing for Higher Education.  31 (2020)  1 - p. 107-135 , 2020
Link: https://doi.org/10.1080/..
 
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12

Linking Brand Engagement to Customer-Based Brand Equity and..:

Farhat, Kashif
Management Science Letters, 2020.  , 2020
Link: https://ssrn.com/abstrac..
 
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13

Regular to sustainable products: an account of environmenta..:

Aslam, Wajeeha ; Farhat, Kashif ; Arif, Imtiaz
International Journal of Green Energy.  18 (2020)  3 - p. 243-257 , 2020
Link: https://doi.org/10.1080/..
 
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14

Underlying Factors Influencing Consumers' Trust and Loyalty..:

Aslam, Wajeeha ; Hussain, Annas ; Farhat, Kashif.
Business Perspectives and Research.  8 (2019)  2 - p. 186-204 , 2019
Link: https://doi.org/10.1177/..
 
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15

Predicting the intention of generation M to choose family t..:

Farhat, Kashif ; Aslam, Wajeeha ; Sany Sanuri, Bin Mohd. Mokhtar
Journal of Islamic Marketing.  10 (2019)  3 - p. 724-742 , 2019
Link: https://doi.org/10.1108/..
 
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