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Fong, Nathan
243  Ergebnisse:
Personensuche X
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1

Targeted Promotions on an E-Book Platform: Crowding Out, He..:

Fong, Nathan ; Zhang, Yuchi ; Luo, Xueming.
Journal of Marketing Research.  56 (2019)  2 - p. 310-323 , 2019
Link: https://www.jstor.org/st..
 
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2

Targeted Promotions on an E-Book Platform: Crowding Out, He..:

Fong, Nathan ; Zhang, Yuchi ; Luo, Xueming.
Journal of Marketing Research.  56 (2019)  2 - p. 310-323 , 2019
Link: https://doi.org/10.1177/..
 
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3

Uninformative Anchors Have Persistent Effects on Valuation ..:

Yoon, Sangsuk ; Fong, Nathan
Journal of Consumer Psychology.  29 (2019)  3 - p. 391-410 , 2019
Link: https://doi.org/10.1002/..
 
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4

Competitive Price Targeting with Smartphone Coupons:

Dubé, Jean-Pierre ; Fang, Zheng ; Fong, Nathan.
Marketing Science.  36 (2017)  6 - p. 944-975 , 2017
Link: https://www.jstor.org/st..
 
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5

Competitive Price Targeting with Smartphone Coupons 

NBER working paper series, no. w22067
Dubé, Jean-Pierre H ; Fang, Zheng ; Fong, Nathan. , 2016
Link: https://www.nber.org/pap..
 
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6

The robustness of anchoring effects on preferential judgmen..:

Yoon, Sangsuk ; Fong, Nathan M. ; Dimoka, Angelika
Judgment and Decision Making.  14 (2019)  4 - p. 470-487 , 2019
Link: https://doi.org/10.1017/..
 
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7

How Targeting Affects Customer Search: A Field Experiment:

Fong, Nathan M.
Management Science.  63 (2017)  7 - p. 2353-2364 , 2017
Link: https://www.jstor.org/st..
 
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8

Geo-Conquesting: Competitive Locational Targeting of Mobile..:

FONG, NATHAN M. ; FANG, ZHENG ; LUO, XUEMING
Journal of Marketing Research.  52 (2015)  5 - p. 726-735 , 2015
Link: https://www.jstor.org/st..
 
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9

Geo-Conquesting: Competitive Locational Targeting of Mobile..:

Fong, Nathan M. ; Fang, Zheng ; Luo, Xueming
Journal of Marketing Research.  52 (2015)  5 - p. 726-735 , 2015
Link: https://doi.org/10.1509/..
 
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10

How Sales Taxes Affect Customer and Firm Behavior: The Role..:

Anderson, Eric T. ; Fong, Nathan M. ; Simester, Duncan I..
Journal of Marketing Research.  47 (2010)  2 - p. 229-239 , 2010
Link: https://doi.org/10.1509/..
 
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11

How Sales Taxes Affect Customer and Firm Behavior: The Role..:

ANDERSON, ERIC T. ; FONG, NATHAN M. ; SIMESTER, DUNCAN I..
Journal of Marketing Research.  47 (2010)  2 - p. 229-239 , 2010
Link: https://www.jstor.org/st..
 
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12

Consumer Connectivity in a Complex, Technology-enabled, and..:

Verhoef, Peter C ; Stephen, Andrew T ; Kannan, P. K...
https://research.rug.nl/en/publications/6df77553-578c-4d60-bdd1-28e867094519.  , 2017
Link: https://hdl.handle.net/1..
 
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13

How Sales Taxes Affect Customer and Firm Behavior: The Role..:

Anderson, Eric T ; Fong, Nathan Minsheng ; Simester, Duncan.
http://dx.doi.org/10.1509/jmkr.47.2.229.  , 2009
Link: http://hdl.handle.net/17..
 
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14

Differential Effects of Ascites and Hepatic Encephalopathy ..:

Lee, Brian T. ; Chen, Nathan T. ; Fong, Tse-Ling.
Transplantation Direct.  10 (2024)  6 - p. e1625 , 2024
Link: https://doi.org/10.1097/..
 
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15

Accuracy of Noninvasive Blood Pressure Monitoring in Critic..:

Haber, Erin N. ; Sonti, Rajiv ; Simkovich, Suzanne M....
Journal of Intensive Care Medicine.  39 (2024)  7 - p. 665-671 , 2024
Link: https://doi.org/10.1177/..
 
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