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Ford, John B.
7411  Ergebnisse:
Personensuche X
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1

Special Session: Scale Measurements Review 101: Understandi..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Ortinau, David J. ; Babin, Barry J. ; Ford, John B... - p. 47-48 , 2023
Link: https://doi.org/10.1007/..
 
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2

Reappraising the roles of review valence and conflict in on..:

Liu, Ran ; Ford, John B. ; Zhang, Weiyong.
Journal of Business Research.  167 (2023)  - p. 114187 , 2023
Link: https://doi.org/10.1016/..
 
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3

The Nature of Cross-Cultural Research Problems: An Abstract:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Ford, John B. ; West, Douglas C. ; Beheshti, Mohammadali Koorank. - p. 409-410 , 2022
Link: https://doi.org/10.1007/..
 
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4

Special Session: How Do We Properly Quality Control Crowdso..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Arndt, Aaron D. ; Ford, John B. ; Babin, Barry J.. - p. 73-74 , 2022
Link: https://doi.org/10.1007/..
 
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5

Propensity to Assimilate: A Grounded Theory Development of ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Harrison, Kristina ; Ford, John B. ; Karande, Kiran. - p. 339-340 , 2022
Link: https://doi.org/10.1007/..
 
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6

Special Session: Issues and Answers: Panel Discussion on Da..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Ortinau, David J. ; Babin, Barry J. ; Ford, John B. - p. 597-598 , 2022
Link: https://doi.org/10.1007/..
 
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7

Forty years of cross-cultural advertising research in the I..:

Ford, John B. ; Mueller, Barbara ; Mueller, Sophia
International Journal of Advertising.  42 (2022)  1 - p. 119-127 , 2022
Link: https://doi.org/10.1080/..
 
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8

Collecting samples from online services: How to use screene..:

Arndt, Aaron D. ; Ford, John B. ; Babin, Barry J..
International Journal of Research in Marketing.  39 (2022)  1 - p. 117-133 , 2022
Link: https://doi.org/10.1016/..
 
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9

A decade (2008–2019) of advertising research productivity: ..:

Ford, John B. ; Bezbaruah, Subhalakshmi ; Mukherji, Prokriti..
Journal of Business Research.  136 (2021)  - p. 137-163 , 2021
Link: https://doi.org/10.1016/..
 
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10

Special Session: Nonprofit and Nongovernmental Organization..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Mort, Gillian Sullivan ; Kirchner, Theresa A. ; Ford, John B... - p. 393-394 , 2020
Link: https://doi.org/10.1007/..
 
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11

Effective Pricing Strategies: Investigating the Contrast Be..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Rahmani, Vahid ; Kordrostami, Elika ; Ford, John B. - p. 521-522 , 2020
Link: https://doi.org/10.1007/..
 
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12

Entrepreneurial marketing in the context of strategic manag..:

, In: Handbook of Entrepreneurship and Marketing,
Kirchner, Theresa A. ; Ford, John B. ; Mottner, Sandra , 2020
Link: https://doi.org/10.4337/..
 
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13

Special Session: The Importance of Internal Marketing of Or..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Kirchner, Theresa A. ; Ford, John B. - p. 395-396 , 2020
Link: https://doi.org/10.1007/..
 
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14

Consumer Acculturation as a Process: A Propensity to Accult..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Harrison, Kristina ; Ford, John B. - p. 419-420 , 2020
Link: https://doi.org/10.1007/..
 
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15

Special Session: Nonprofit and Nongovernmental Organization..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,
Kirchner, Theresa A. ; Ford, John B. ; Lindenmeier, Jörg... - p. 23-24 , 2019
Link: https://doi.org/10.1007/..
 
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