E-LIB Suche - Ergebnisse für: Forehand, Mark R.

1

The Many-Faced Consumer: Consumption Consequences of Balanc..:

Forehand, Mark R ; Saint Clair, Julian K ; Dahl, Darren W..
Journal of Consumer Research. 46 (2019) 6 - p. 1011-1030 , 2019

Link: https://doi.org/10.1093/..

2

Egocentric Improvement Evaluations: Change in the Self as a..:

DAGOGO-JACK, SOKIENTE W. ; FOREHAND, MARK R.
Journal of Marketing Research. , 2018

Link: https://doi.org/10.1509/..

3

Egocentric Improvement Evaluations: Change in the Self as a..:

Dagogo-Jack, Sokiente W. ; Forehand, Mark R.
Journal of Marketing Research. 55 (2018) 6 - p. 934-950 , 2018

Link: https://www.jstor.org/st..

4

Egocentric Improvement Evaluations: Change in the Self as a..:

Dagogo-Jack, Sokiente W. ; Forehand, Mark R.
Journal of Marketing Research. 55 (2018) 6 - p. 934-950 , 2018

Link: https://doi.org/10.1177/..

5

Activating stereotypes with brand imagery: The role of view..:

Angle, Justin W. ; Dagogo-Jack, Sokiente W. ; Forehand, Mark R..
Journal of Consumer Psychology. 27 (2017) 1 - p. 84-90 , 2017

Link: https://www.jstor.org/st..

6

Activating stereotypes with brand imagery: The role of view..:

Angle, Justin W. ; Dagogo‐Jack, Sokiente W. ; Forehand, Mark R..
Journal of Consumer Psychology. 27 (2016) 1 - p. 84-90 , 2016

Link: https://doi.org/10.1016/..

7

The ebb and flow of consumer identities: the role of memory..:

Reed II, Americus ; Forehand, Mark R
Current Opinion in Psychology. 10 (2016) - p. 94-100 , 2016

Link: https://doi.org/10.1016/..

8

It's not us, it's you: How threatening self-brand associati..:

Angle, Justin W. ; Forehand, Mark R.
International Journal of Research in Marketing. 33 (2016) 1 - p. 183-197 , 2016

Link: https://doi.org/10.1016/..

9

Riding Coattails: When Co-Branding Helps versus Hurts Less-..:

Cunha Jr., Marcus ; Forehand, Mark R. ; Angle, Justin W.
Journal of Consumer Research. 41 (2015) 5 - p. 1284-1300 , 2015

Link: https://doi.org/10.1086/..

10

When does identity salience prime approach and avoidance?

, In: The Routledge companion to identity and consumption / ed. by A. Ayalla Ruvio and Russell W. Belk

a balance-congruity model

Angle, Justin W. ; Forehand, Mark R.. (2013) - p. 375-383

Exemplar: BB WiWi: 11a bwl 402.6/735

11

Self-Identity and Consumer Behavior Dissociative versus Ass..:

Mercurio, Kathryn R. ; Kettle, Keri L. ; Chan, Cindy...
Journal of Consumer Research. 39 (2013) 5 - p. xv-xviii , 2013

Link: https://doi.org/10.1086/..

12

Implicit Self-Referencing: The Effect of Nonvolitional Self..:

Perkins, Andrew W. ; Forehand, Mark R.
Journal of Consumer Research. 39 (2012) 1 - p. 142-156 , 2012

Link: https://doi.org/10.1086/..

13

Implicit Self-Referencing: The Effect of NonvolitionalSelf-..:

Perkins, Andrew W. ; Forehand, Mark R.
Journal of Consumer Research. 39 (2012) 1 - p. 142-156 , 2012

Link: https://www.jstor.org/st..

14

Identity-based consumer behavior:

Reed II, Americus ; Forehand, Mark R. ; Puntoni, Stefano.
International Journal of Research in Marketing. 29 (2012) 4 - p. 310-321 , 2012

Link: https://doi.org/10.1016/..

15

An Interpretive Frame Model of Identity-Dependent Learning:..:

Mercurio, Kathryn R. ; Forehand, Mark R.
Journal of Consumer Research. 38 (2011) 3 - p. 555-577 , 2011

Link: https://www.jstor.org/st..