Ich stimme zu, dass diese Seite Cookies verwende. Weitere Informationen finden Sie unter unseren Datenschutzerklärungen .
X
Frösén, Johanna
31  Ergebnisse:
Personensuche X
?
1

The impact of Janus fit brand extensions on perceived brand..:

Falana, Wuraola Oluwabukola ; Aspara, Jaakko ; Frösén, Johanna
Journal of Business Research.  179 (2024)  - p. 114674 , 2024
Link: https://doi.org/10.1016/..
 
?
2

Marketing through the eyes of senior management: Insights f..:

Frösén, Johanna ; Stewart, David W.
Journal of Marketing Theory and Practice.  31 (2022)  1 - p. 75-96 , 2022
Link: https://doi.org/10.1080/..
 
?
3

Shared analytical capabilities in business networks:

Penttinen, Valeria ; Frösén, Johanna
Industrial Marketing Management.  106 (2022)  - p. 308-322 , 2022
Link: https://doi.org/10.1016/..
 
?
4

Examining the link between marketing controls and firm perf..:

Liang, Xiaoning ; Frösén, Johanna
Journal of Business Research.  109 (2020)  - p. 545-556 , 2020
Link: https://doi.org/10.1016/..
 
?
5

Challenges in Usage of Unstructured Data in Marketing Decis..:

, In: Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Chernikova, Valeriia ; Frösén, Johanna - p. 67-68 , 2020
Link: https://doi.org/10.1007/..
 
?
6

Customer orientation as a multidimensional construct: Evide..:

Smirnova, Maria M. ; Rebiazina, Vera A. ; Frösén, Johanna
Journal of Business Research.  86 (2018)  - p. 457-467 , 2018
Link: https://doi.org/10.1016/..
 
?
7

Is more capability always beneficial for firm performance? ..:

Jaakkola, Matti ; Frösén, Johanna ; Tikkanen, Henrikki...
Journal of Marketing Management.  32 (2016)  13-14 - p. 1359-1385 , 2016
Link: https://doi.org/10.1080/..
 
?
8

Development and impact of strategic marketing – a longitudi..:

Frösén, Johanna ; Tikkanen, Henrikki
European Journal of Marketing.  50 (2016)  12 - p. 2269-2294 , 2016
Link: https://doi.org/10.1108/..
 
?
9

What Counts Versus What Can Be Counted: The Complex Interpl..:

Frösén, Johanna ; Luoma, Jukka ; Jaakkola, Matti..
Journal of Marketing.  80 (2016)  3 - p. 60-78 , 2016
Link: http://www.jstor.org/sta..
 
?
10

What Counts versus what can be Counted: The Complex Interpl..:

Frösén, Johanna ; Luoma, Jukka ; Jaakkola, Matti..
Journal of Marketing.  80 (2016)  3 - p. 60-78 , 2016
Link: https://doi.org/10.1509/..
 
?
11

Effective forms of market orientation across the business c..:

Frösén, Johanna ; Jaakkola, Matti ; Churakova, Iya.
Industrial Marketing Management.  52 (2016)  - p. 91-99 , 2016
Link: https://doi.org/10.1016/..
 
?
12

Various forms of value-based selling capability — Commentar..:

Jaakkola, Matti ; Frösén, Johanna ; Tikkanen, Henrikki
Industrial Marketing Management.  45 (2015)  - p. 113-114 , 2015
Link: https://doi.org/10.1016/..
 
?
13

Marketing performance assessment systems and the business c..:

Frösén, Johanna ; Tikkanen, Henrikki ; Jaakkola, Matti.
European Journal of Marketing.  47 (2013)  5/6 - p. 715-737 , 2013
Link: https://doi.org/10.1108/..
 
?
14

Do not settle for simple assessment : the effects of market..:

Liang, Xiaoning ; Frösén, Johanna ; Gao, Yuhui
https://doi.org/10.1108/EJM-04-2021-0233.  , 2023
Link: http://hdl.handle.net/10..
 
?
15

Examining the link between marketing controls and firm perf..:

Liang, Xiaoning ; Frösén, Johanna
https://doi.org/10.1016/j.jbusres.2019.01.021.  , 2023
Link: http://hdl.handle.net/10..
 
1-15