E-LIB Suche - Ergebnisse für: GROEGER, Lars

1

The Emergence of Shared Leadership in Innovation Labs:

Rose, Robert ; Groeger, Lars ; Hölzle, Katharina
Frontiers in Psychology. 12 (2021) - p. , 2021

Link: https://doi.org/10.3389/..

2

Developing a Design Thinking Mindset: Encouraging Designerl..:

, In: Design Science and Innovation; Design Thinking in Higher Education,

Groeger, Lars ; Schweitzer, Jochen - p. 41-72 , 2020

Link: https://doi.org/10.1007/..

3

Adapt fast or die slowly: Complex adaptive business models ..:

Groeger, Lars ; Bruce, Kyle ; Rolfe, Iain
Industrial Marketing Management. 77 (2019) - p. 102-115 , 2019

Link: https://doi.org/10.1016/..

4

Design Thinking Mindset:

GROEGER, Lars ; SCHWEITZER, Jochen ; SOBEL, Leanne.
Conference Proceedings of the Academy for Design Innovation Management. 2 (2019) 1 - p. , 2019

Link: https://doi.org/10.33114..

5

Design Thinking Mindset:

SOBEL, Leanne ; SCHWEITZER, Jochen ; MALCOLM, Bridget.
Conference Proceedings of the Academy for Design Innovation Management. 2 (2019) 1 - p. , 2019

Link: https://doi.org/10.33114..

6

Who says what to whom in what channel? A rules theoretic pe..:

Buttle, Francis ; Groeger, Lars
Journal of Marketing Management. 33 (2017) 13-14 - p. 1035-1059 , 2017

Link: https://doi.org/10.1080/..

7

Deciphering word-of-mouth marketing campaign reach

, In: Journal of advertising research / Advertising Research Foundation

everyday conversation versus institutionalized word of mout

Groeger, Lars ; Buttle, Francis A.. (2016) 4 - p. 368-384

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

8

Capturing value from non-paying consumers' engagement behav..:

Groeger, Lars ; Moroko, Lara ; Hollebeek, Linda D.
Journal of Strategic Marketing. 24 (2016) 3-4 - p. 190-209 , 2016

Link: https://doi.org/10.1080/..

9

Word-of-mouth marketing: Towards an improved understanding ..:

Buttle, Francis ; Groeger, Lars
European Journal of Marketing. 48 (2014) 7/8 - p. 1186-1208 , 2014

Link: https://doi.org/10.1108/..

10

The Future of Design Thinking in Australia: Barriers and Op..:

Sobel, Leanne ; Groeger, Lars
Design Management Review. 24 (2013) 2 - p. 26-31 , 2013

Link: https://doi.org/10.1111/..

11

Word-of-mouth marketing influence on offline and online com..:

Groeger, Lars ; Buttle, Francis
Journal of Marketing Communications. 20 (2013) 1-2 - p. 21-41 , 2013

Link: https://doi.org/10.1080/..

12

Markendifferenzierung ohne klassische Werbung?

, In: Markendifferenzierung / Franziska Völckner ... (Hrsg.)

zur Stimulation sozialer Interaktion zwischen Kunden

Groeger, Lars. (2011) - p. 197-217

Exemplar: TB Nautik 17/1.8 Mar 9 (2011)

13

Markendifferenzierung durch Mitarbeiterverhalten:

, In: Markendifferenzierung / Franziska Völckner ... (Hrsg.)

Wentzel, Daniel ; Groeger, Lars. (2011) - p. 77-93

Exemplar: TB Nautik 17/1.8 Mar 9 (2011)

14

Markendifferenzierung ohne klassische Werbung? Zur Stimulat..:

, In: Markendifferenzierung,

Groeger, Lars - p. 197-217 , 2011

Link: https://doi.org/10.1007/..

15

Markendifferenzierung durch Mitarbeiterverhalten:

, In: Markendifferenzierung,

Wentzel, Daniel ; Groeger, Lars - p. 77-93 , 2011

Link: https://doi.org/10.1007/..