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Galan-Ladero, M. Mercedes
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1

Social Marketing and Sustainable Development Goals (SDGs): .. 

Springer Business Cases
Galan-Ladero, M. Mercedes ; Alves, Helena M - 1st ed. 2023 . , 2023
Link: https://doi.org/10.1007/..
 
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2

Social Marketing for Improving Women's Rights: The Case of ..:

, In: Social Marketing and Sustainable Development Goals (SDGs); Springer Business Cases,
Bhatti, Hina Yaqub ; Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina - p. 27-46 , 2023
Link: https://doi.org/10.1007/..
 
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3

Theoretical Background: Social Marketing & Sustainable Deve..:

, In: Social Marketing and Sustainable Development Goals (SDGs); Springer Business Cases,
Galan-Ladero, M. Mercedes ; Alves, Helena - p. 1-24 , 2023
Link: https://doi.org/10.1007/..
 
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4

Theoretical Background: Responsible Consumption and Sustain..:

, In: Springer Business Cases; Responsible Consumption and Sustainability,
Bianchi, Enrique ; Vazquez Burguete, Jose Luis ; Galan-Ladero, M. Mercedes. - p. 1-29 , 2023
Link: https://doi.org/10.1007/..
 
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5

Responsible Consumption and Sustainability: Case Studies fr.. 

Springer Business Cases
Bianchi, Enrique Carlos ; Vazquez Burguete, Jose Luis ; Galan-Ladero, M. Mercedes. - 1st ed. 2023 . , 2023
Link: https://doi.org/10.1007/..
 
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6

Fair Trade: A Path Towards Responsible Consumption and Sust..:

, In: Springer Business Cases; Responsible Consumption and Sustainability,
Fernandez-Ferrin, Pilar ; Galan-Ladero, M. Mercedes ; Castro-Gonzalez, Sandra. - p. 293-307 , 2023
Link: https://doi.org/10.1007/..
 
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7

Drivers of consumer's willingness to pay for fair trade foo..:

Fernández-Ferrín, Pilar ; Castro-González, Sandra ; Bande, Belén.
International Review on Public and Nonprofit Marketing.  , 2023
Link: https://doi.org/10.1007/..
 
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8

Social Marketing to achieve the Sustainable Development Goa..:

Galan-Ladero, M. Mercedes ; Sarmento, Maria ; Marques, Susana
International Review on Public and Nonprofit Marketing.  , 2023
Link: https://doi.org/10.1007/..
 
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9

Corporate donation behavior during the covid-19 pandemic. A..:

Galan-Ladero, M. Mercedes ; Sánchez-Hernández, M. Isabel
Heliyon.  8 (2022)  12 - p. e12188 , 2022
Link: https://doi.org/10.1016/..
 
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10

Cause-related marketing: a systematic review of the literat..:

Bhatti, Hina Yaqub ; Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina
International Review on Public and Nonprofit Marketing.  20 (2022)  1 - p. 25-64 , 2022
Link: https://doi.org/10.1007/..
 
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11

"Clean Hunza Project": Responsible Consumption for a Sustai..:

, In: Dealing with Socially Responsible Consumers,
Bhatti, Hina Y. ; Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina - p. 457-480 , 2022
Link: https://doi.org/10.1007/..
 
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12

"Lighting Up Lives": A Cause-Related Marketing Case to Solv..:

, In: Classroom Companion: Business; Cause-Related Marketing,
Bhatti, Hina Y. ; Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina - p. 71-88 , 2021
Link: https://doi.org/10.1007/..
 
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13

Theoretical Background: Introduction to Cause-Related Marke..:

, In: Classroom Companion: Business; Cause-Related Marketing,
Galan-Ladero, M. Mercedes ; Galera-Casquet, Clementina ; Alves, Helena M. - p. 1-16 , 2021
Link: https://doi.org/10.1007/..
 
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14

Applied Social Marketing and Quality of Life: Case Studies .. 

Applying Quality of Life Research, Best Practices
Galan-Ladero, M. Mercedes ; Rivera, Reynaldo G - 1st ed. 2021 . , 2021
Link: https://doi.org/10.1007/..
 
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15

COVID-19 Pandemic and Social Marketing: Enhancing Quality o..:

, In: Applying Quality of Life Research; Applied Social Marketing and Quality of Life,
Galan-Ladero, M. Mercedes ; Rivera, Reynaldo G. ; Bianchi, Enrique... - p. 73-115 , 2021
Link: https://doi.org/10.1007/..
 
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