E-LIB Suche - Ergebnisse für: Gangadharbatla, Harsha

1

Book Reviews: Digital Advertising: Theory and Research by S..:

Gangadharbatla, Harsha
Journalism & Mass Communication Quarterly. 100 (2023) 4 - p. 1013-1015 , 2023

Link: https://doi.org/10.1177/..

2

Covid-19 and Advertising: The Case for a Paradigm Shift:

Gangadharbatla, Harsha
Journal of Current Issues & Research in Advertising. 42 (2021) 1 - p. 1-18 , 2021

Link: https://doi.org/10.1080/..

3

The Role of AI Attribution Knowledge in the Evaluation of A..:

Gangadharbatla, Harsha
Empirical Studies of the Arts. 40 (2021) 2 - p. 125-142 , 2021

Link: https://doi.org/10.1177/..

4

What We Stand to Lose With Fully Online Advertising Educati..:

Gangadharbatla, Harsha
Journal of Advertising Education. 24 (2020) 1 - p. 74-80 , 2020

Link: https://doi.org/10.1177/..

5

Biohacking: An exploratory study to understand the factors ..:

Gangadharbatla, Harsha
Heliyon. 6 (2020) 5 - p. e03931 , 2020

Link: https://doi.org/10.1016/..

6

Investigating the reception of broad versus specific CSR me..:

Gangadharbatla, Harsha ; Vardeman, Christopher ; Quichocho, Danielle
Journal of Marketing Communications. 28 (2020) 3 - p. 253-271 , 2020

Link: https://doi.org/10.1080/..

7

The Role of Gender Ideology in Consumers' Reception of Ads ..:

Gangadharbatla, Harsha ; Khedekar, Deepti
Journal of Current Issues & Research in Advertising. 42 (2020) 1 - p. 49-61 , 2020

Link: https://doi.org/10.1080/..

8

eWOM across channels: comparing the impact of self-enhancem..:

Vargo, Chris ; Gangadharbatla, Harsha ; Hopp, Toby
International Journal of Advertising. 38 (2019) 8 - p. 1153-1172 , 2019

Link: https://doi.org/10.1080/..

9

Examination of the factors that influence the technological..:

Hopp, Toby ; Gangadharbatla, Harsha
Computers in Human Behavior. 55 (2016) - p. 1117-1124 , 2016

Link: https://doi.org/10.1016/..

10

A Comparison of In-Game Brand Placement for Active Versus P..:

Gangadharbatla, Harsha
Journal of Interactive Advertising. 16 (2016) 2 - p. 117-132 , 2016

Link: https://doi.org/10.1080/..

11

Novelty Effects in Augmented Reality Advertising Environmen..:

Hopp, Toby ; Gangadharbatla, Harsha
Journal of Current Issues & Research in Advertising. 37 (2016) 2 - p. 113-130 , 2016

Link: https://doi.org/10.1080/..

12

Perceived Greenwashing: The Interactive Effects of Green Ad..:

Nyilasy, Gergely ; Gangadharbatla, Harsha ; Paladino, Angela
Journal of Business Ethics. 125 (2014) 4 - p. 693-707 , 2014

Link: https://www.jstor.org/st..

13

Psychophysiological Responses to Background Brand Placement..:

Gangadharbatla, Harsha ; Bradley, Samuel ; Wise, Wesley
Journal of Advertising. 42 (2013) 2/3 - p. 251-263 , 2013

Link: http://www.jstor.org/sta..

14

How Motivations for Social Media Usage Can Change and What ..:

, In: Organizations and Social Networking; Advances in Marketing, Customer Relationship Management, and E-Services,

Hopp, Tobias ; Gangadharbatla, Harsha ; Sheehan, Kim - p. 62-78 , 2013

Link: https://doi.org/10.4018/..

15

Advertising Versus Product Placements: How Consumers Assess..:

Gangadharbatla, Harsha ; Daugherty, Terry
Journal of Current Issues & Research in Advertising. 34 (2013) 1 - p. 21-38 , 2013

Link: https://doi.org/10.1080/..