E-LIB Suche - Ergebnisse für: Garcia, Rosanna

1

The Invisible Racialized Minority Entrepreneur: Using White..:

Garcia, Rosanna ; Baack, Daniel W.
Journal of Business Ethics. 188 (2022) 3 - p. 397-418 , 2022

Link: https://doi.org/10.1007/..

2

Challenges of creating and capturing value in open eco-inno..:

Garcia, Rosanna ; Wigger, Karin ; Hermann, Roberto Rivas
Journal of Cleaner Production. 220 (2019) - p. 642-654 , 2019

Link: https://doi.org/10.1016/..

3

Improving penetration forecasts using social interactions d..:

, In: Management science

Toubia, Olivier ; Garcia, Rosanna. (2014) 12 - p. 3049-3066

Exemplare: Zentrale;

4

Creating and marketing new products and services:

Garcia, Rosanna , 2014

Link: https://learning.oreilly..

5

Consumer resistance to innovation—a behavioral reasoning pe..:

Claudy, Marius C. ; Garcia, Rosanna ; O'Driscoll, Aidan
Journal of the Academy of Marketing Science. 43 (2014) 4 - p. 528-544 , 2014

Link: https://doi.org/10.1007/..

6

Improving Penetration Forecasts Using Social Interactions D..:

Toubia, Olivier ; Goldenberg, Jacob ; Garcia, Rosanna
Management Science. 60 (2014) 12 - p. 3049-3066 , 2014

Link: http://www.jstor.org/sta..

7

A Study of the Diffusion of Alternative Fuel Vehicles: An A..:

Zhang, Ting ; Gensler, Sonja ; Garcia, Rosanna
Journal of Product Innovation Management. 28 (2011) 2 - p. 152-168 , 2011

Link: https://doi.org/10.1111/..

8

From the Special Issue Editors: Agent‐Based Modeling of Inn..:

Garcia, Rosanna ; Jager, Wander
Journal of Product Innovation Management. 28 (2011) 2 - p. 148-151 , 2011

Link: https://doi.org/10.1111/..

9

Types of innovation:

, In: Encyclopedia of technology and innovation management / edited by V.K. Narayanan and Gina Colarelli O'Connor

Garcia, Rosanna. (2010) - p. 89-95

Exemplar: BB WiWi: 11a bwl 067.1/358

10

Overcoming consumer resistance to innovation:

, In: MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management

Garcia, Rosanna ; Bardhi, Fleura. (2006/07) 4 - p. 82-88

Exemplare: Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294

11

Validating agent-based marketing models through conjoint an..:

Garcia, Rosanna ; Rummel, Paul ; Hauser, John
Journal of Business Research. 60 (2007) 8 - p. 848-857 , 2007

Link: https://doi.org/10.1016/..

12

Probabilistic Polyhedral Methods for Adaptive Choice-Based ..:

Toubia, Olivier ; Hauser, John ; Garcia, Rosanna
Marketing Science. 26 (2007) 5 - p. 596-610 , 2007

Link: https://www.jstor.org/st..

13

Women wine consumers: information search and retailing impl..:

Atkin, Thomas ; Nowak, Linda ; Garcia, Rosanna
International Journal of Wine Business Research. 19 (2007) 4 - p. 327-339 , 2007

Link: https://doi.org/10.1108/..

14

An illustration of modeling moderating variables in cross‐n..:

Garcia, Rosanna ; Kandemir, Destan ; Sinkovics, Rudolf R.
International Marketing Review. 23 (2006) 4 - p. 371-389 , 2006

Link: https://doi.org/10.1108/..

15

An exploration of organizational factors in new product dev..:

Kandemir, Destan ; Calantone, Roger ; Garcia, Rosanna
Journal of Business & Industrial Marketing. 21 (2006) 5 - p. 300-310 , 2006

Link: https://doi.org/10.1108/..