E-LIB Suche - Ergebnisse für: Garretson, Judith A.

1

Cause-Related Marketing: An Exploratory Study of Campaign D..:

Grau, Stacy Landreth ; Garretson, Judith A. ; Pirsch, Julie
Journal of Nonprofit & Public Sector Marketing. 18 (2007) 2 - p. 69-91 , 2007

Link: https://doi.org/10.1300/..

2

The Role of Spokescharacters as Advertisement and Package C..:

Garretson, Judith A. ; Burton, Scot
Journal of Marketing. 69 (2005) 4 - p. 118-132 , 2005

Link: https://www.jstor.org/st..

3

The Role of Spokescharacters as Advertisement and Package C..:

Garretson, Judith A. ; Burton, Scot
Journal of Marketing. 69 (2005) 4 - p. 118-132 , 2005

Link: https://doi.org/10.1509/..

4

SPOKES-CHARACTERS : Creating Character Trust and Positive B..:

Garretson, Judith A. ; Niedrich, Ronald W.
Journal of Advertising. 33 (2004) 2 - p. 25-36 , 2004

Link: https://doi.org/10.1080/..

5

The Meaning of Quality: Expectations of Students in Pursuit..:

Rapert, Molly Inhofe ; Smith, Scott ; Velliquette, Anne.
Journal of Education for Business. 80 (2004) 1 - p. 17-24 , 2004

Link: https://doi.org/10.3200/..

6

Spokes-Characters: Creating Character Trust and Positive Br..:

Garretson, Judith A. ; Niedrich, Ronald W.
Journal of Advertising. 33 (2004) 2 - p. 25-36 , 2004

Link: https://www.jstor.org/st..

7

The strategic implementation process: evoking strategic con..:

Rapert, Molly Inhofe ; Velliquette, Anne ; Garretson, Judith A
Journal of Business Research. 55 (2002) 4 - p. 301-310 , 2002

Link: https://doi.org/10.1016/..

8

Antecedents of private label attitude and national brand pr..:

Garretson, Judith A. ; Fisher, Dan ; Burton, Scot
Journal of Retailing. 78 (2002) 2 - p. 91-99 , 2002

Link: https://doi.org/10.1016/..

9

Effects of Nutrition Facts Panel Values, Nutrition Claims, ..:

Garretson, Judith A. ; Burton, Scot
Journal of Public Policy & Marketing. 19 (2000) 2 - p. 213-227 , 2000

Link: https://www.jstor.org/st..

10

Effects of Nutrition Facts Panel Values, Nutrition Claims, ..:

Garretson, Judith A. ; Burton, Scot
Journal of Public Policy & Marketing. 19 (2000) 2 - p. 213-227 , 2000

Link: https://doi.org/10.1509/..

11

The influence of coupon face value on service quality expec..:

Garretson, Judith A. ; Clow, Kenneth E.
Journal of Services Marketing. 13 (1999) 1 - p. 59-72 , 1999

Link: https://doi.org/10.1108/..

12

Domains of Quality-Based Strategies: A Functional Perspecti..:

Rapert, Molly Inhofe ; Garretson, Judith ; Velliquette, Anne..
Journal of Professional Services Marketing. 17 (1998) 2 - p. 69-82 , 1998

Link: https://doi.org/10.1300/..

13

Alcoholic Beverage Sales Promotion: An Initial Investigatio..:

Garretson, Judith A. ; Burton, Scot
Journal of Public Policy & Marketing. 17 (1998) 1 - p. 35-47 , 1998

Link: https://www.jstor.org/st..

14

An Evaluation of the Marketing Theory Seminar in PH.D. Prog..:

Kurtz, David L. ; Velliquette, Anne M. ; Garretson, Judith A...
Marketing Education Review. 7 (1997) 2 - p. 1-15 , 1997

Link: https://doi.org/10.1080/..

15

The Impact of Coupons on Service Quality Evaluations, Risk,..:

Garretson, Judith A. ; Clow, Kenneth E.
Journal of Restaurant & Foodservice Marketing. 2 (1997) 4 - p. 3-19 , 1997

Link: https://doi.org/10.1300/..