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Gijsenberg, Maarten J
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1

Consistency and commonality in advertising content: Helping..:

Becker, Maren ; Gijsenberg, Maarten J.
International Journal of Research in Marketing.  40 (2023)  1 - p. 128-145 , 2023
Link: https://doi.org/10.1016/..
 
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2

The cold-start problem in nascent AI strategy: Kickstarting..:

Vomberg, Arnd ; Schauerte, Nico ; Krakowski, Sebastian...
Journal of Business Research.  168 (2023)  - p. 114236 , 2023
Link: https://doi.org/10.1016/..
 
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3

When Offline Stores Reduce Online Returns:

Hirche, Christian F. ; Bijmolt, Tammo H. A. ; Gijsenberg, Maarten J.
Sustainability.  14 (2022)  13 - p. 7829 , 2022
Link: https://doi.org/10.3390/..
 
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4

Highly Recommended? How Relation-Specific Attachment Styles..:

Verbeke, Willem J. M. I. ; Gijsenberg, Maarten J. ; Hendriks, Larissa M. E...
Frontiers in Psychology.  11 (2020)  - p. , 2020
Link: https://doi.org/10.3389/..
 
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5

Moving Forward: The Role of Marketing in Fostering Public T..:

Gijsenberg, Maarten J. ; Verhoef, Peter C.
Journal of Public Policy & Marketing.  38 (2019)  3 - p. 354-371 , 2019
Link: https://doi.org/10.1177/..
 
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6

Advertising spending patterns and competitor impact:

Gijsenberg, Maarten J. ; Nijs, Vincent R.
International Journal of Research in Marketing.  36 (2019)  2 - p. 232-250 , 2019
Link: https://doi.org/10.1016/..
 
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7

Moving Forward: The Role of Marketing in Fostering Public T..:

Gijsenberg, Maarten J. ; Verhoef, Peter C.
Journal of Public Policy & Marketing.  38 (2019)  3 - p. 354-371 , 2019
Link: https://www.jstor.org/st..
 
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8

Riding the Waves: Revealing the Impact of Intrayear Categor..:

Gijsenberg, Maarten J.
Journal of Marketing Research.  54 (2017)  2 - p. 171-186 , 2017
Link: https://doi.org/10.1509/..
 
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9

Riding the Waves: Revealing the Impact of Intrayear Categor..:

GIJSENBERG, MAARTEN J.
Journal of Marketing Research.  54 (2017)  2 - p. 171-186 , 2017
Link: https://www.jstor.org/st..
 
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10

No future without the past? Predicting churn in the face of..:

Holtrop, Niels ; Wieringa, Jaap E. ; Gijsenberg, Maarten J..
International Journal of Research in Marketing.  34 (2017)  1 - p. 154-172 , 2017
Link: https://doi.org/10.1016/..
 
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11

Losses Loom "Longer" Than Gains: Modeling the Impact of Ser..:

GIJSENBERG, MAARTEN J. ; VAN HEERDE, HARALD J. ; VERHOEF, PETER C.
Journal of Marketing Research.  52 (2015)  5 - p. 642-656 , 2015
Link: https://www.jstor.org/st..
 
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12

Losses Loom Longer than Gains: Modeling the Impact of Servi..:

Gijsenberg, Maarten J. ; Van Heerde, Harald J. ; Verhoef, Peter C.
Journal of Marketing Research.  52 (2015)  5 - p. 642-656 , 2015
Link: https://doi.org/10.1509/..
 
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13

Comment: Measuring marketing effectiveness around major spo..:

Gijsenberg, Maarten J.
International Journal of Research in Marketing.  31 (2014)  1 - p. 30-32 , 2014
Link: https://doi.org/10.1016/..
 
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14

Going for gold: Investigating the (non)sense of increased a..:

Gijsenberg, Maarten J.
International Journal of Research in Marketing.  31 (2014)  1 - p. 2-15 , 2014
Link: https://doi.org/10.1016/..
 
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15

Price and Advertising Effectiveness over the Business Cycle:

Van Heerde, Harald J. ; Gijsenberg, Maarten J. ; Dekimpe, Marnik G..
Journal of Marketing Research.  50 (2013)  2 - p. 177-193 , 2013
Link: https://doi.org/10.1509/..
 
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