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Girão, Mel
19  Ergebnisse:
Personensuche X
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1

Fake news e storytelling: dois lados da mesma moeda ou duas..:

Girão, Mel ; Irigaray, Hélio Arthur Reis ; Stocker, Fabricio
Cadernos EBAPE.BR.  21 (2023)  1 - p. , 2023
Link: https://doi.org/10.1590/..
 
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2

Americanas: nem tudo o que reluz é ouro:

Girão, Mel ; Barreto, Lilian Melo
Cadernos EBAPE.BR.  21 (2023)  6 - p. , 2023
Link: https://doi.org/10.1590/..
 
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3

Fake news and storytelling: two sides of the same coin or t..:

Girão, Mel ; Irigaray, Hélio Arthur Reis ; Stocker, Fabricio
Cadernos EBAPE.BR.  21 (2023)  1 - p. , 2023
Link: https://doi.org/10.1590/..
 
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4

Americanas: all that glitters is not gold:

Girão, Mel ; Barreto, Lilian Melo
Cadernos EBAPE.BR.  21 (2023)  6 - p. , 2023
Link: https://doi.org/10.1590/..
 
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5

Maybelline: dilemmas and challenges of launching in Brazil:

Girão, Mel ; Garbe, Hugo
Cadernos EBAPE.BR.  20 (2022)  6 - p. 931-943 , 2022
Link: https://doi.org/10.1590/..
 
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6

Qualicorp: a dura realidade e a necessidade de repensar a g..:

Girão, Mel
Cadernos EBAPE.BR.  20 (2022)  1 - p. 140-150 , 2022
Link: https://doi.org/10.1590/..
 
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7

Maybelline: dilemas e desafios do lançamento no Brasil:

Girão, Mel ; Garbe, Hugo
Cadernos EBAPE.BR.  20 (2022)  6 - p. 931-943 , 2022
Link: https://doi.org/10.1590/..
 
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8

O que resta de marketing para o Chief Marketing Officer?:

GIRÃO, MEL ; FERNANDES, ERIK
Cadernos EBAPE.BR.  19 (2021)  4 - p. 858-871 , 2021
Link: https://doi.org/10.1590/..
 
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9

Fake news and storytelling: two sides of the same coin or t..:

Girão, Mel ; Irigaray, Hélio Arthur Reis ; Stocker, Fabricio
http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/88777/83449.  , 2023
Link: http://bibliotecadigital..
 
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10

Americanas: all that glitters is not gold ; Americanas: no ..:

Girão, Mel ; Barreto, Lilian Melo
https://periodicos.fgv.br/cadernosebape/article/view/89628/84485.  , 2023
Link: https://periodicos.fgv.b..
 
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11

Americanas: nem tudo o que reluz é ouro:

Girão, Mel ; Barreto, Lilian Melo
http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/89628/84105.  , 2023
Link: http://bibliotecadigital..
 
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12

Qualicorp: the naked truth and the need to rethink corporat..:

Girão, Mel
http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/85316/80587.  , 2022
Link: http://bibliotecadigital..
 
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13

Maybelline: dilemmas and challenges of launching in Brazil ..:

Girão, Mel ; Garbe, Hugo
http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/88195/82942.  , 2022
Link: http://bibliotecadigital..
 
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14

What is left of marketing for the Chief Marketing Officer? ..:

Girão, Mel ; Fernandes, Erik
http://bibliotecadigital.fgv.br/ojs/index.php/cadernosebape/article/view/84521/80057.  , 2021
Link: http://bibliotecadigital..
 
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15

Razões para abrir o jogo:

Girão, Mel ; Brito, Eliane Zamith
http://bibliotecadigital.fgv.br/ojs/index.php/gvexecutivo/article/view/80931/77284.  , 2019
Link: http://bibliotecadigital..
 
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