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Golder, Peter N.
234  Ergebnisse:
Personensuche X
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1

Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and ..:

Kopalle, Praveen K. ; Golder, Peter N. ; Ailawadi, Kusum L.
Customer Needs and Solutions.  10 (2023)  1 - p. , 2023
Link: https://doi.org/10.1007/..
 
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2

Taking a Second Look at Secondary Meaning: A Marketing Pers..:

, In: The Cambridge Handbook of Marketing and the Law,
Golder, Peter N. ; Schreck, Michael J. ; Yeater, Aaron C. - p. 293-311 , 2023
Link: https://doi.org/10.1017/..
 
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3

Critics' conformity to consumers in movie evaluation:

Pang, Jun ; Liu, Angela Xia ; Golder, Peter N.
Journal of the Academy of Marketing Science.  50 (2022)  4 - p. 864-887 , 2022
Link: https://doi.org/10.1007/..
 
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4

Learning from Data: An Empirics-First Approach to Relevant ..:

Golder, Peter N. ; Dekimpe, Marnik G. ; An, Jake T....
Journal of Marketing.  87 (2022)  3 - p. 319-336 , 2022
Link: https://doi.org/10.1177/..
 
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5

Launching the Idea Corners section of Marketing Letters:

Golder, Peter N. ; Jap, Sandy D.
Marketing Letters.  31 (2020)  1 - p. 1-2 , 2020
Link: https://www.jstor.org/st..
 
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6

Editorial: Relaunching Marketing Letters:

Bradlow, Eric T. ; Golder, Peter N. ; Huber, Joel...
Marketing Letters.  31 (2020)  4 - p. 311-314 , 2020
Link: https://www.jstor.org/st..
 
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7

Launching the Idea Corners section of Marketing Letters:

Golder, Peter N. ; Jap, Sandy D.
Marketing Letters.  31 (2020)  1 - p. 1-2 , 2020
Link: https://doi.org/10.1007/..
 
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8

Editorial: Relaunching Marketing Letters:

Bradlow, Eric T. ; Golder, Peter N. ; Huber, Joel...
Marketing Letters.  31 (2020)  4 - p. 311-314 , 2020
Link: https://doi.org/10.1007/..
 
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9

When do investors reward acquisitions and divestitures? The..:

Golder, Peter N. ; Markovitch, Dmitri G. ; O'Brien, Jonathan P.
Managerial and Decision Economics.  39 (2018)  2 - p. 226-239 , 2018
Link: https://www.jstor.org/st..
 
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10

New product development research: consolidating the present..:

, In: Handbook of Research on New Product Development,
Golder, Peter N. ; Mitra, Debanjan , 2018
Link: https://doi.org/10.4337/..
 
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11

Incorporating Quality Considerations in Merger Analysis:: W..:

Golder, Peter N. ; Mitra, Debanjan ; Moorman, Christine
The Antitrust Bulletin.  63 (2018)  2 - p. 222-236 , 2018
Link: https://doi.org/10.1177/..
 
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12

The future of "Marketing Letters": Vision, review process, ..:

Golder, Peter N. ; Jap, Sandy ; Steckel, Joel H.
Marketing Letters.  28 (2017)  3 - p. 335-339 , 2017
Link: https://www.jstor.org/st..
 
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13

The future of Marketing Letters: Vision, review process, an..:

Golder, Peter N. ; Jap, Sandy ; Steckel, Joel H.
Marketing Letters.  28 (2017)  3 - p. 335-339 , 2017
Link: https://doi.org/10.1007/..
 
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14

Innovation and New Products Research: A State-of-the-Art Re..:

, In: International Series in Operations Research & Management Science; Handbook of Marketing Decision Models,
Fan, Tingting ; Golder, Peter N. ; Lehmann, Donald R. - p. 79-116 , 2017
Link: https://doi.org/10.1007/..
 
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15

When do investors reward acquisitions and divestitures? The..:

Golder, Peter N. ; Markovitch, Dmitri G. ; O'Brien, Jonathan P.
Managerial and Decision Economics.  39 (2017)  2 - p. 226-239 , 2017
Link: https://doi.org/10.1002/..
 
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