E-LIB Suche - Ergebnisse für: Goodhardt, Gerald J.

1

The Ehrenberg legacy

, In: Journal of advertising research / Advertising Research Foundation

lessons in buying behavior, television, brand perception, a...

Scriven, John ; Goodhardt, Gerald. (2012) 2 - p. 198-202

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

2

Understanding brand performance measures

using Dirichlet benachmarks

Ehrenberg, Andrew S. C. ; Uncles, Mark D. ; Goodhardt, Gerald J.. (2010) - p. 95-132

Exemplar: Zentrale:E02 a bwl 485/207-2

3

Measuring customer loyalty to product variants:

, In: International journal of market research

Singh, Jaywant ; Goodhardt, Gerald. (2008) 4 - p. 513-532

Exemplare: Zentrale: z bwl 402 240; Zentrale:Magazin Zs fe 1240

4

Measuring Customer Loyalty to Product Variants:

Singh, Jaywant ; Ehrenberg, Andrew ; Goodhardt, Gerald
International Journal of Market Research. 50 (2008) 4 - p. 513-532 , 2008

Link: https://doi.org/10.1177/..

5

Reply to commentary on "Understanding brand performance mea..:

Uncles, Mark D. ; Ehrenberg, Andrew S.C. ; Goodhardt, Gerald J.
Journal of Business Research. 57 (2004) 12 - p. 1329-1330 , 2004

Link: https://doi.org/10.1016/..

6

Understanding brand performance measures: using Dirichlet b..:

Ehrenberg, Andrew S.C. ; Uncles, Mark D. ; Goodhardt, Gerald J.
Journal of Business Research. 57 (2004) 12 - p. 1307-1325 , 2004

Link: https://doi.org/10.1016/..

7

New Brands: Near-Instant Loyalty:

Ehrenberg, Andrew ; Goodhardt, Gerald
Journal of Marketing Management. 16 (2000) 6 - p. 607-617 , 2000

Link: https://doi.org/10.1362/..

8

Letter to the Editor:

Goodhardt, Gerald
International Journal of Advertising. 18 (1999) 2 - p. 190-190 , 1999

Link: https://doi.org/10.1080/..

9

Double Jeopardy Revisited:

Andrew S. C. Ehrenberg ; Goodhardt, Gerald J. ; Barwise, T. Patrick
Journal of Marketing. 54 (1990) 3 - p. 82-91 , 1990

Link: https://www.jstor.org/st..

10

Results concerning Brand Choice:

Chatfield, Christopher ; Goodhardt, Gerald
Journal of Marketing Research. 12 (1975) 1 - p. 110-113 , 1975

Link: https://www.jstor.org/st..

11

Poisson Distributions:

Goodhardt, Gerald J.
OR. 17 (1966) 2 - p. 191-192 , 1966

Link: https://www.jstor.org/st..

12

The television audience

patterns of viewing; an update

Goodhardt, Gerald J. ; Ehrenberg, Andrew S. C. ; Collins, M. A. - 2. ed. . , 1987

Exemplar: Zentrale:E03 a puz 572 fb/244(2)

13

The television audience

patterns of viewing

Goodhardt, Gerald J. , 1975

Exemplar: Zentrale:Magazin gh 8244