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Gopalakrishna, Srinath
34  Ergebnisse:
Personensuche X
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1

Hunting for new customers: Assessing the drivers of effecti..:

Gopalakrishna, Srinath ; Crecelius, Andrew T. ; Patil, Ashutosh
Journal of Business Research.  149 (2022)  - p. 916-926 , 2022
Link: https://doi.org/10.1016/..
 
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2

Driving participation and investment in B2B trade shows: Th..:

Mora Cortez, Roberto ; Johnston, Wesley J. ; Gopalakrishna, Srinath
Journal of Business Research.  142 (2022)  - p. 1092-1105 , 2022
Link: https://doi.org/10.1016/..
 
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3

Trade shows in the business marketing communications mix:

, In: Handbook of Business-to-Business Marketing,
Gopalakrishna, Srinath ; L. Lilien, Gary ; Donsbach, Andrew - p. 247-265 , 2022
Link: https://doi.org/10.4337/..
 
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4

Sales team formation: The right team member helps performan..:

Garrett, Jason ; Gopalakrishna, Srinath
Industrial Marketing Management.  77 (2019)  - p. 13-22 , 2019
Link: https://doi.org/10.1016/..
 
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5

Managing customer engagement at trade shows:

Gopalakrishna, Srinath ; Malthouse, Edward C. ; Lawrence, Justin M.
Industrial Marketing Management.  81 (2019)  - p. 99-114 , 2019
Link: https://doi.org/10.1016/..
 
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6

Exploring booth design as a determinant of trade show succe..:

Bloch, Peter H. ; Gopalakrishna, Srinath ; Crecelius, Andrew T..
Journal of Business-to-Business Marketing.  24 (2017)  4 - p. 237-256 , 2017
Link: https://doi.org/10.1080/..
 
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7

Assessing sales contest effectiveness: the role of salesper..:

Gopalakrishna, Srinath ; Garrett, Jason ; Mantrala, Murali K..
Marketing Letters.  27 (2016)  3 - p. 589-602 , 2016
Link: https://www.jstor.org/st..
 
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8

Assessing the Drivers of Short- and Long-Term Outcomes at B..:

Sridhar, Shrihari ; Voorhees, Clay M. ; Gopalakrishna, Srinath
Customer Needs and Solutions.  2 (2015)  3 - p. 222-229 , 2015
Link: https://doi.org/10.1007/..
 
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9

Assessing sales contest effectiveness: the role of salesper..:

Gopalakrishna, Srinath ; Garrett, Jason ; Mantrala, Murali K..
Marketing Letters.  27 (2015)  3 - p. 589-602 , 2015
Link: https://doi.org/10.1007/..
 
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10

Trade shows in the business marketing communications mix:

, In: Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
Gopalakrishna, Srinath. (2012)  - p. 226-245
Exemplar:  BB WiWi: 11a bwl 420 inv/007
 
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11

Trade Shows in the Business Marketing Communications Mix:

, In: Handbook of Business-to-Business Marketing,
Gopalakrishna, Srinath ; Lilien, Gary L. , 2012
Link: https://doi.org/10.4337/..
 
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12

Customer value impact of sales contests:

Garrett, Jason ; Gopalakrishna, Srinath
Journal of the Academy of Marketing Science.  38 (2010)  6 - p. 775-786 , 2010
Link: https://doi.org/10.1007/..
 
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13

Sales force modeling: State of the field and research agend:

Mantrala, Murali K. ; Albers, Sönke ; Caldieraro, Fabio...
Marketing Letters.  21 (2010)  3 - p. 255-272 , 2010
Link: https://doi.org/10.1007/..
 
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14

Sales force modeling: State of the field and research agend:

Mantrala, Murali K. ; Albers, Sönke ; Caldieraro, Fabio...
Marketing Letters.  21 (2010)  3 - p. 255-272 , 2010
Link: https://www.jstor.org/st..
 
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15

An exploratory study of attendee activities at a business t..:

Gopalakrishna, Srinath ; Roster, Catherine A. ; Sridhar, Shrihari
Journal of Business & Industrial Marketing.  25 (2010)  4 - p. 241-248 , 2010
Link: https://doi.org/10.1108/..
 
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