Gorlas, Björn
4  Ergebnisse:
Personensuche X
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Magic mirror on the wall: Cross-buying at the point of sale:

Schultz, Carsten D. ; Gorlas, Björn
Electronic Commerce Research.  23 (2023)  3 - p. 1677-1700 , 2023
 
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Magic Mirror: "You are the Fairest of Them All!" Cross-buyi..:

, In: Advances in Digital Marketing and eCommerce; Springer Proceedings in Business and Economics,
Gorlas, Björn ; Schultz, Carsten D. - p. 131-139 , 2022
 
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Impact of Augmented Reality on Cross-Buying Intention at th..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Gorlas, Björn ; Schultz, Carsten D. - p. 169-170 , 2022
 
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