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Gorn, Gerald J.
76  Ergebnisse:
Personensuche X
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1

Hiding in the Crowd: Secrecy Compels Consumer Conformity:

He, Dongjin ; Jiang, Yuwei ; Gorn, Gerald J...
Journal of Consumer Research.  48 (2021)  6 - p. 1032-1049 , 2021
Link: https://doi.org/10.1093/..
 
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2

The Sleepy Consumer and Variety Seeking:

Huang, Zhongqiang (Tak) ; Liang, Yitian (Sky) ; Weinberg, Charles B..
Journal of Marketing Research.  56 (2019)  2 - p. 179-196 , 2019
Link: https://doi.org/10.1177/..
 
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3

The Sleepy Consumer and Variety Seeking:

Huang, Zhongqiang (Tak) ; Liang, Yitian (Sky) ; Weinberg, Charles B..
Journal of Marketing Research.  56 (2019)  2 - p. 179-196 , 2019
Link: https://www.jstor.org/st..
 
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4

Evidence-Based Identification of Key Beliefs Explaining Inf..:

Montaño, Daniel E. ; Tshimanga, Mufuta ; Hamilton, Deven T...
AIDS and Behavior.  22 (2017)  2 - p. 479-496 , 2017
Link: https://doi.org/10.1007/..
 
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5

Identification of Key Beliefs Explaining Male Circumcision ..:

Kasprzyk, Danuta ; Tshimanga, Mufuta ; Hamilton, Deven T...
AIDS and Behavior.  22 (2017)  2 - p. 454-470 , 2017
Link: https://doi.org/10.1007/..
 
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6

Does Your Company Have the Right Logo? How and Why Circular..:

JIANG, YUWEI ; GORN, GERALD J. ; GALLI, MARIA.
Journal of Consumer Research.  42 (2016)  5 - p. 709-726 , 2016
Link: https://www.jstor.org/st..
 
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7

Does Your Company Have the Right Logo? How and Why Circular..:

Jiang, Yuwei ; Gorn, Gerald J. ; Galli, Maria.
Journal of Consumer Research.  42 (2015)  5 - p. 709-726 , 2015
Link: https://doi.org/10.1093/..
 
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8

Evidence-Based Identification of Key Beliefs Explaining Adu..:

Montaño, Daniel E. ; Kasprzyk, Danuta ; Hamilton, Deven T...
AIDS and Behavior.  18 (2014)  5 - p. 885-904 , 2014
Link: https://doi.org/10.1007/..
 
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9

Unconscious transfer of meaning to brands:

Galli, Maria ; Gorn, Gerald
Journal of Consumer Psychology.  21 (2011)  3 - p. 215-225 , 2011
Link: https://doi.org/10.1016/..
 
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10

Unconscious transfer of meaning to brands:

Galli, Maria ; Gorn, Gerald
Journal of Consumer Psychology.  21 (2011)  3 - p. 215-225 , 2011
Link: https://www.jstor.org/st..
 
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11

Facilitating and Rewarding Creativity during New Product De..:

Burroughs, James E. ; Dahl, Darren W. ; Moreau, C. Page..
Journal of Marketing.  75 (2011)  4 - p. 53-67 , 2011
Link: https://doi.org/10.1509/..
 
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12

Relaxation Increases Monetary Valuations:

Pham, Michel Tuan ; Hung, Iris W. ; Gorn, Gerald J.
Journal of Marketing Research.  48 (2011)  5 - p. 814-826 , 2011
Link: https://doi.org/10.1509/..
 
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13

Facilitating and Rewarding Creativity During New Product De..:

Burroughs, James E. ; Dahl, Darren W. ; Moreau, C. Page..
Journal of Marketing.  75 (2011)  4 - p. 53-67 , 2011
Link: https://www.jstor.org/st..
 
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14

Relaxation Increases Monetary Valuations:

PHAM, MICHEL TUAN ; HUNG, IRIS W. ; GORN, GERALD J..
Journal of Marketing Research.  48 (2011)  5 - p. 814-826 , 2011
Link: https://www.jstor.org/st..
 
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15

Motivational determinants of transportation into marketing ..:

McFerran, Brent ; Dahl, Darren W. ; Gorn, Gerald J..
Journal of Consumer Psychology.  20 (2010)  3 - p. 306-316 , 2010
Link: https://doi.org/10.1016/..
 
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