E-LIB Suche - Ergebnisse für: Greenley, Gordon

1

The theory‐practice divide: thoughts from the Editors and S..:

Lee, Nick ; Greenley, Gordon
European Journal of Marketing. 44 (2010) 1/2 - p. 5-20 , 2010

Link: https://doi.org/10.1108/..

2

Brief reflections:

Lee, Nick ; Greenley, Gordon
European Journal of Marketing. 44 (2010) 6 - p. 697-699 , 2010

Link: https://doi.org/10.1108/..

3

What makes a good article? Generating an insightful manuscr..:

Lee, Nick ; Greenley, Gordon
European Journal of Marketing. 43 (2009) 5/6 - p. 577-582 , 2009

Link: https://doi.org/10.1108/..

4

Being a successful and valuable peer reviewer:

Lee, Nick ; Greenley, Gordon
European Journal of Marketing. 43 (2009) 1/2 - p. 5-10 , 2009

Link: https://doi.org/10.1108/..

5

From the incoming Editors:

Greenley, Gordon ; Lee, Nick
European Journal of Marketing. 42 (2008) 1/2 - p. , 2008

Link: https://doi.org/10.1108/..

6

The primacy of theory:

Lee, Nick ; Greenley, Gordon
European Journal of Marketing. 42 (2008) 9/10 - p. 873-878 , 2008

Link: https://doi.org/10.1108/..

7

The primacy of data?:

Lee, Nick ; Greenley, Gordon
European Journal of Marketing. 42 (2008) 11/12 - p. 1141-1144 , 2008

Link: https://doi.org/10.1108/..

8

What is a marketing resource? A response to Gibbert, Golfet..:

Fahy, John ; Hooley, Graham ; Greenley, Gordon.
Journal of Business Research. 59 (2006) 1 - p. 152-154 , 2006

Link: https://doi.org/10.1016/..

9

The resource underpinnings of competitive positions:

Hooley, Graham ; Greenley, Gordon
Journal of Strategic Marketing. 13 (2005) 2 - p. 93-116 , 2005

Link: https://doi.org/10.1080/..

10

Management processes in marketing planning:

Greenley, Gordon ; Hooley, Graham ; Saunders, John
European Journal of Marketing. 38 (2004) 8 - p. 933-955 , 2004

Link: https://doi.org/10.1108/..

11

Market orientation in the service sector of the transition ..:

Hooley, Graham ; Fahy, John ; Greenley, Gordon...
European Journal of Marketing. 37 (2003) 1/2 - p. 86-106 , 2003

Link: https://doi.org/10.1108/..

12

JMM Special Issue Marketing: A History of the Next Decade:

Hooley, Graham ; Greenley, Gordon ; Wong, Veronica
Journal of Marketing Management. 19 (2003) 5-6 - p. 517-522 , 2003

Link: https://doi.org/10.1080/..

13

Market-focused Resources, Competitive Positioning and Firm ..:

Hooley, Graham ; Greenley, Gordon ; Fahy, John.
Journal of Marketing Management. 17 (2001) 5-6 - p. 503-520 , 2001

Link: https://doi.org/10.1362/..

14

The Affective Structure of Consumer Situations:

Foxall, Gordon ; Greenley, Gordon
Environment and Behavior. 30 (1998) 6 - p. 781-798 , 1998

Link: https://doi.org/10.1177/..

15

Integrating contemporary strategic management perspectives:

Cravens, David W. ; Greenley, Gordon ; Piercy, Nigel F..
Long Range Planning. 30 (1997) 4 - p. 474-506 , 1997

Link: https://doi.org/10.1016/..