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Gretz, Richard T.
61  Ergebnisse:
Personensuche X
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1

The tangled webs we weave: Examining the effects of CEO dec..:

Hyde, Steven J. ; Bachura, Eric ; Bundy, Jonathan..
Strategic Management Journal.  45 (2023)  1 - p. 66-112 , 2023
Link: https://doi.org/10.1002/..
 
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2

When the green in green packaging backfires: Gender effects..:

Felix, Reto ; González, Eva M. ; Castaño, Raquel..
International Journal of Consumer Studies.  46 (2021)  3 - p. 925-943 , 2021
Link: https://doi.org/10.1111/..
 
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3

How can platforms decrease their dependence on traditional ..:

Allen, B. J. ; Chandrasekaran, Deepa ; Gretz, Richard T.
Journal of Product Innovation Management.  38 (2021)  5 - p. 497-521 , 2021
Link: https://doi.org/10.1111/..
 
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4

Platform Exploitation: When Service Agents Defect with Cust..:

Zhou, Qiang (Kris) ; Allen, B.J. ; Gretz, Richard T..
Journal of Marketing.  86 (2021)  2 - p. 105-125 , 2021
Link: https://doi.org/10.1177/..
 
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5

Halo or Cannibalization? How New Software Entrants Impact S..:

Allen, B.J. ; Gretz, Richard T. ; Houston, Mark B..
Journal of Marketing.  86 (2021)  3 - p. 59-78 , 2021
Link: https://doi.org/10.1177/..
 
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6

Is everybody an expert? An investigation into the impact of..:

Basuroy, Suman ; Ravid, S. Abraham ; Gretz, Richard T..
Journal of Cultural Economics.  44 (2020)  1 - p. 57-96 , 2020
Link: https://www.jstor.org/st..
 
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7

The impact of superstar and non-superstar software on hardw..:

Gretz, Richard T. ; Malshe, Ashwin ; Bauer, Carlos.
Journal of the Academy of Marketing Science.  47 (2019)  3 - p. 394-416 , 2019
Link: https://doi.org/10.1007/..
 
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8

Rejoinder to "Endogeneity bias in marketing research: Probl..:

Gretz, Richard T. ; Malshe, Ashwin
Industrial Marketing Management.  77 (2019)  - p. 57-62 , 2019
Link: https://doi.org/10.1016/..
 
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9

Is everybody an expert? An investigation into the impact of..:

Basuroy, Suman ; Abraham Ravid, S. ; Gretz, Richard T..
Journal of Cultural Economics.  44 (2019)  1 - p. 57-96 , 2019
Link: https://doi.org/10.1007/..
 
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10

The impact of advertising content on movie revenues:

Rao, Vithala R. ; Ravid, S. Abraham (Avri) ; Gretz, Richard T...
Marketing Letters.  28 (2017)  3 - p. 341-355 , 2017
Link: https://www.jstor.org/st..
 
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11

The impact of advertising content on movie revenues:

Rao, Vithala R. ; Abraham Ravid, S. ; Gretz, Richard T...
Marketing Letters.  28 (2017)  3 - p. 341-355 , 2017
Link: https://doi.org/10.1007/..
 
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12

Why Quality May Not Always Win: The Impact of Product Gener..:

Gretz, Richard T. ; Basuroy, Suman
Journal of Retailing.  89 (2013)  3 - p. 281-300 , 2013
Link: https://doi.org/10.1016/..
 
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13

Recession, R&D Spending, and the Current Account: Bad News,..:

Gretz, Richard T. ; Highfill, Jannett
Global Economy Journal.  10 (2010)  1 - p. 1850192 , 2010
Link: https://doi.org/10.2202/..
 
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14

Hardware quality vs. network size in the home video game in..:

Gretz, Richard T.
Journal of Economic Behavior & Organization.  76 (2010)  2 - p. 168-183 , 2010
Link: https://doi.org/10.1016/..
 
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15

R&D subsidy games: a cost sharing approach vs. reward for p..:

Gretz, Richard T. ; Highfill, Jannett ; Scott, Robert C.
The Journal of Technology Transfer.  37 (2010)  4 - p. 385-403 , 2010
Link: https://doi.org/10.1007/..
 
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