E-LIB Suche - Ergebnisse für: Guercini, Simone

1

The IMP research on business networks: a systematic literat..:

Guercini, Simone ; Rocca, Antonella La ; Perna, Andrea
Italian Journal of Marketing. 2024 (2024) 2 - p. 149-175 , 2024

Link: https://doi.org/10.1007/..

2

Competence Attrition: A linguistic theory of the effects of..:

Guercini, Simone ; Lechner, Christian
Organization Theory. 4 (2023) 2 - p. 263178772311808 , 2023

Link: https://doi.org/10.1177/..

3

Tribal entrepreneurs: caught in the crossfire of the tribal..:

Cova, Bernard ; Guercini, Simone
Consumption Markets & Culture. 27 (2023) 1 - p. 1-16 , 2023

Link: https://doi.org/10.1080/..

4

Relationship resilience and exogenous events: The role of r..:

Runfola, Andrea ; Milanesi, Matilde ; Guercini, Simone
Industrial Marketing Management. 109 (2023) - p. 146-153 , 2023

Link: https://doi.org/10.1016/..

5

An online research approach for a dual perspective analysis..:

Ranfagni, Silvia ; Milanesi, Matilde ; Guercini, Simone
International Review on Public and Nonprofit Marketing. 20 (2022) 1 - p. 149-167 , 2022

Link: https://doi.org/10.1007/..

6

Scope of heuristics and digitalization: the case of marketi..:

Guercini, Simone
Mind & Society. 21 (2022) 2 - p. 151-164 , 2022

Link: https://doi.org/10.1007/..

7

Sustainability in fashion and luxury marketing: Results, pa..:

Akrout, Houcine ; Guercini, Simone
Journal of Global Fashion Marketing. 13 (2022) 2 - p. 91-100 , 2022

Link: https://doi.org/10.1080/..

8

Internationalization of Luxury Fashion Firms: Examining the..

Palgrave Advances in Luxury

Runfola, Andrea ; Milanesi, Matilde ; Guercini, Simone - 1st ed. 2022 . , 2022

Link: https://doi.org/10.1007/..

9

Decisions when interacting in customer-supplier relationshi..:

Guercini, Simone ; La Rocca, Antonella ; Snehota, Ivan
Industrial Marketing Management. 105 (2022) - p. 380-387 , 2022

Link: https://doi.org/10.1016/..

10

Outsidership, network positions and cooperation among inter..:

Ong, Xander ; Freeman, Susan ; Goxe, François..
International Business Review. 31 (2022) 3 - p. 101970 , 2022

Link: https://doi.org/10.1016/..

11

Let's play! Gamification as a marketing tool to deliver a d..:

Milanesi, Matilde ; Guercini, Simone ; Runfola, Andrea
Electronic Commerce Research. 23 (2022) 4 - p. 2135-2152 , 2022

Link: https://doi.org/10.1007/..

12

Conclusions:

, In: Palgrave Advances in Luxury; Internationalization of Luxury Fashion Firms,

Runfola, Andrea ; Milanesi, Matilde ; Guercini, Simone - p. 187-192 , 2021

Link: https://doi.org/10.1007/..

13

Luxury and Internationalization: Motives and Features:

, In: Palgrave Advances in Luxury; Internationalization of Luxury Fashion Firms,

Runfola, Andrea ; Milanesi, Matilde ; Guercini, Simone - p. 15-37 , 2021

Link: https://doi.org/10.1007/..

14

The Internationalization of Luxury Fashion SMEs After a Pat..:

, In: Palgrave Advances in Luxury; Internationalization of Luxury Fashion Firms,

Runfola, Andrea ; Milanesi, Matilde ; Guercini, Simone - p. 133-164 , 2021

Link: https://doi.org/10.1007/..

15

How innovation nurtures well-being in enthusiast communitie:

Guercini, Simone ; Cova, Bernard
Innovation. 24 (2021) 4 - p. 522-551 , 2021

Link: https://doi.org/10.1080/..