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Effectiveness of pull-based print advertising with QR codes..:

Trivedi, Rohit ; Teichert, Thorsten ; Hardeck, Dirk
European Journal of Marketing. 54 (2019) 1 - p. 145-167 , 2019

Link: https://doi.org/10.1108/..

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How to implement informational and emotional appeals in pri..

, In: Journal of advertising research / Advertising Research Foundation

a framework for choosing ad appeals based on advertisers' o...

Teichert, Thorsten ; Hardeck, Dirk ; Liu, Yong.. (2018) 3 - p. 363-379

Exemplare: Zentrale: z bwl 400 jc/279; Zentrale:Magazin Zs fc 5279

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