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Hatch, Mary Jo
217  Ergebnisse:
Personensuche X
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1

The Elusive Destination Brand and the ATLAS Wheel of Place ..:

Kavaratzis, Mihalis ; Hatch, Mary Jo
Journal of Travel Research.  60 (2019)  1 - p. 3-15 , 2019
Link: https://doi.org/10.1177/..
 
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2

Toward a Theory of Using History Authentically: Historicizi..:

Hatch, Mary Jo ; Schultz, Majken
Administrative Science Quarterly.  62 (2017)  4 - p. 657-697 , 2017
Link: https://www.jstor.org/st..
 
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3

Nostalgia for Because:

Hatch, Mary Jo
Journal of Management Inquiry.  27 (2017)  2 - p. 138-139 , 2017
Link: https://doi.org/10.1177/..
 
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4

Toward a Theory of Using History Authentically: Historicizi..:

Hatch, Mary Jo ; Schultz, Majken
Administrative Science Quarterly.  62 (2017)  4 - p. 657-697 , 2017
Link: https://doi.org/10.1177/..
 
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5

The dynamics of corporate brand charisma: Routinization and..:

Hatch, Mary Jo ; Schultz, Majken
Scandinavian Journal of Management.  29 (2013)  2 - p. 147-162 , 2013
Link: https://doi.org/10.1016/..
 
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6

The dynamics of place brands: An identity-based approach to..:

Kavaratzis, Mihalis ; Hatch, Mary Jo
Marketing Theory.  13 (2013)  1 - p. 69-86 , 2013
Link: https://doi.org/10.1177/..
 
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7

Managing Corporate Reputation through Corporate Branding:

, In: The Oxford handbook of corporate reputation / ed. by Timothy G. Pollock and Michael L. Barnett
Schultz, Majken ; Hatch, Mary Jo ; Adams, Nicholas. (2012) 
Link: https://doi.org/10.1093/..
 
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8

Bringing Culture Back From Institutional Siberia:

Hatch, Mary Jo
Journal of Management Inquiry.  21 (2011)  1 - p. 84-87 , 2011
Link: https://doi.org/10.1177/..
 
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9

Conversation at the Border Between Organizational Culture T..:

Hatch, Mary Jo ; Zilber, Tammar
Journal of Management Inquiry.  21 (2011)  1 - p. 94-97 , 2011
Link: https://doi.org/10.1177/..
 
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10

Toward a theory of brand co-creation with implications for ..:

Hatch, Mary Jo ; Schultz, Majken
Journal of Brand Management.  17 (2010)  8 - p. 590-604 , 2010
Link: https://doi.org/10.1057/..
 
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11

Organization Theory as an Interpretive Science:

, In: The Oxford handbook of organization theory / ed. by Haridimos Tsoukas
Hatch, Mary Jo ; Yanow, Dvora. (2009) 
Link: https://doi.org/10.1093/..
 
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12

Of Bricks and Brands:

Hatch, Mary Jo ; Schultz, Majken
Organizational Dynamics.  38 (2009)  2 - p. 117-130 , 2009
Link: https://doi.org/10.1016/..
 
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13

Coming to America: Can Nordic brand values engage American ..:

Rubin, James ; Schultz, Majken ; Hatch, Mary Jo
Journal of Brand Management.  16 (2008)  1-2 - p. 30-39 , 2008
Link: https://doi.org/10.1057/..
 
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14

Methodology by Metaphor: Ways of Seeing in Painting and Res..:

Hatch, Mary Jo ; Yanow, Dvora
Organization Studies.  29 (2008)  1 - p. 23-44 , 2008
Link: https://doi.org/10.1177/..
 
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15

Taking brand initiative: how companies can align strategy, ..:

Hatch, Mary Jo ; Schultz, Majken - 1st ed. . , 2008
Link: https://learning.oreilly..
 
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