E-LIB Suche - Ergebnisse für: Heinberg, Martin

1

A Good Signal: How Firms Can Utilize Country of Origin as a..:

Rahman, Rafid Ur ; Heinberg, Martin ; Banerjee, Sourindra.
Journal of International Marketing. , 2024

Link: https://doi.org/10.1177/..

2

Building a competitive advantage based on transparency: Whe..:

Liu, Yeyi ; Heinberg, Martin ; Huang, Xuan.
Business Horizons. 66 (2023) 4 - p. 517-527 , 2023

Link: https://doi.org/10.1016/..

3

A Bad Job of Doing Good: Does Corporate Transparency on a C..:

Heinberg, Martin ; Liu, Yeyi ; Huang, Xuan.
Journal of International Marketing. 29 (2021) 2 - p. 45-61 , 2021

Link: https://doi.org/10.1177/..

4

Enhancing Consumer Attitude Toward Culturally Mixed Symboli..:

Guo, Xiaoling ; Heinberg, Martin ; Zou, Shaoming
Journal of International Marketing. 27 (2019) 3 - p. 79-97 , 2019

Link: https://doi.org/10.1177/..

5

How nostalgic brand positioning shapes brand equity: differ..:

Heinberg, Martin ; Katsikeas, Constantine S. ; Ozkaya, H. Erkan.
Journal of the Academy of Marketing Science. 48 (2019) 5 - p. 869-890 , 2019

Link: https://doi.org/10.1007/..

6

Enhancing Consumer Attitude Toward Culturally Mixed Symboli..:

Guo, Xiaoling ; Heinberg, Martin ; Zou, Shaoming
Journal of International Marketing. 27 (2019) 3 - p. 79-97 , 2019

Link: https://www.jstor.org/st..

7

Do corporate image and reputation drive brand equity in Ind..:

Heinberg, Martin ; Ozkaya, H. Erkan ; Taube, Markus
Journal of Business Research. 86 (2018) - p. 259-268 , 2018

Link: https://doi.org/10.1016/..

8

The influence of global and local iconic brand positioning ..:

Heinberg, Martin ; Ozkaya, H Erkan ; Taube, Markus
Journal of International Business Studies. 48 (2017) 8 - p. 1009-1022 , 2017

Link: https://doi.org/10.1057/..

9

The influence of global and local iconic brand positioning ..:

Heinberg, Martin ; Ozkaya, H Erkan ; Taube, Markus
Journal of International Business Studies. 48 (2017) 8 - p. 1009-1022 , 2017

Link: https://www.jstor.org/st..

10

Outbreaks of animosity against the West in China: effects o..:

Heinberg, Martin
International Marketing Review. 34 (2017) 4 - p. 514-535 , 2017

Link: https://doi.org/10.1108/..

11

A brand built on sand: Is acquiring a local brand in an eme..:

Heinberg, Martin ; Ozkaya, H. Erkan ; Taube, Markus
Journal of the Academy of Marketing Science. 44 (2015) 5 - p. 586-607 , 2015

Link: https://doi.org/10.1007/..

12

Multinational Retailers and Consumers in China: Transferrin..:

Heinberg, Martin
The China Journal. 72 (2014) - p. 172-174 , 2014

Link: https://doi.org/10.1086/..

13

How nostalgic brand positioning shapes brand equity: differ..:

Heinberg, Martin ; Katsikeas, Constantine S ; Ozkaya, Erkan.
https://doi.org/10.1007/s11747-019-00637-x. , 2019

Link: https://doi.org/10.1007/..

14

Supplemental Material, sj-pdf-1-jig-10.1177_1069031X2098187..:

Martin Heinberg (6810809) ; Yeyi Liu (10272073) ; Xuan Huang (191597).
https://figshare.com/articles/journal_contribution/Supplemental_Material_sj-pdf-1-jig-10_1177_1069031X20981870_-_A_Bad_Job_of_Doing_Good_Does_Corporate_Transparency_on_a_Country_and_Company_Level_Moderate_Corporate_Social_Responsibility_Effectiveness_/14182918. , 2021

Link: https://doi.org/10.25384..

15

Associations among psychopathology and eating disorder symp..:

Martin-Fernandez, Katy W. ; Martin-Fernandez, Javier ; Marek, Ryan J...
Eating and Weight Disorders - Studies on Anorexia, Bulimia and Obesity. 26 (2021) 8 - p. 2545-2553 , 2021

Link: https://doi.org/10.1007/..