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Hennig-Thurau, Thorsten
210  Ergebnisse:
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1

When the antidote is the poison: Investigating the relation..:

Jütte, David ; Hennig-Thurau, Thorsten ; Cziehso, Gerrit..
PLOS ONE.  19 (2024)  2 - p. e0296423 , 2024
Link: https://doi.org/10.1371/..
 
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2

Navigating the enterprise metaverse: How virtual reality af..:

Aliman, Dorothea Nilusha ; Hennig-Thurau, Thorsten ; Henke, André
Business Horizons.  , 2024
Link: https://doi.org/10.1016/..
 
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3

Digital capital: Importance for social status in contempora..:

Rodríguez-Camacho, Javier A. ; Linder, Marc ; Jütte, David.
Computers in Human Behavior.  159 (2024)  - p. 108316 , 2024
Link: https://doi.org/10.1016/..
 
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4

More important than ever before? Assessing readers' willing..:

Bomnüter, Udo ; Hansen, Nele ; Beuthner, Michael..
Journal of Media Business Studies.  21 (2023)  2 - p. 109-132 , 2023
Link: https://doi.org/10.1080/..
 
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5

Making new enemies: How suppliers' digital disintermediatio..:

Schauerte, Nico ; Schauerte, Ricarda ; Becker, Maren.
Journal of the Academy of Marketing Science.  52 (2023)  3 - p. 672-694 , 2023
Link: https://doi.org/10.1007/..
 
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6

Applying option thinking to value experiential marketing co..:

Völckner, Franziska ; Spann, Martin ; Sattler, Henrik...
Journal of Media Economics.  35 (2023)  1-2 - p. 1-27 , 2023
Link: https://doi.org/10.1080/..
 
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7

Searching for word of mouth in the digital age: Determinant..:

Bartschat, Maria ; Cziehso, Gerrit ; Hennig-Thurau, Thorsten
Journal of Business Research.  141 (2022)  - p. 393-409 , 2022
Link: https://doi.org/10.1016/..
 
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8

Social interactions in the metaverse: Framework, initial ev..:

Hennig-Thurau, Thorsten ; Aliman, Dorothea N. ; Herting, Alina M....
Journal of the Academy of Marketing Science.  51 (2022)  4 - p. 889-913 , 2022
Link: https://doi.org/10.1007/..
 
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9

Metaverse Marketing:

Hennig-Thurau, Thorsten ; Ognibeni, Björn
NIM Marketing Intelligence Review.  14 (2022)  2 - p. 43-47 , 2022
Link: https://doi.org/10.2478/..
 
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10

The Economics of Filmed Entertainment in the Digital Era:

Hennig-Thurau, Thorsten ; Ravid, S. Abraham ; Sorenson, Olav
Journal of Cultural Economics.  45 (2021)  2 - p. 157-170 , 2021
Link: https://doi.org/10.1007/..
 
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11

Social media resources and capabilities as strategic determ..:

Marchand, André ; Hennig-Thurau, Thorsten ; Flemming, Jan
International Journal of Research in Marketing.  38 (2021)  3 - p. 549-571 , 2021
Link: https://doi.org/10.1016/..
 
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12

Entertainment Science: Data Analytics and Practical Theory ..:

Hennig-Thurau, Thorsten ; Houston, Mark B - 1st ed. 2019 . , 2019
Link: https://doi.org/10.1007/..
 
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13

Integrated Entertainment Marketing: Creating Blockbusters a..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 785-820 , 2018
Link: https://doi.org/10.1007/..
 
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14

Entertainment Communication Decisions, Episode 1: Paid and ..:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 523-586 , 2018
Link: https://doi.org/10.1007/..
 
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15

Why Entertainment Products are Unique: Key Characteristics:

, In: Entertainment Science,
Hennig-Thurau, Thorsten ; Houston, Mark B. - p. 59-124 , 2018
Link: https://doi.org/10.1007/..
 
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