E-LIB Suche - Ergebnisse für: Herrmann, Jean-Luc

1

« Statistiquement significatif » ? Respectons l'incertitude..:

Bultez, Alain ; Derbaix, Christian ; Herrmann, Jean-Luc
Recherche et Applications en Marketing (French Edition). 37 (2021) 1 - p. 87-112 , 2021

Link: https://doi.org/10.1177/..

2

The effectiveness of brand placements: A meta-analytic synt..:

Babin, Barry J. ; Herrmann, Jean-Luc ; Kacha, Mathieu.
International Journal of Research in Marketing. 38 (2021) 4 - p. 1017-1033 , 2021

Link: https://doi.org/10.1016/..

3

Science is about corroborating empirical evidence, even in ..:

Babin, Barry J. ; Ortinau, David J. ; Herrmann, Jean-Luc.
Journal of Business Research. 126 (2021) - p. 504-511 , 2021

Link: https://doi.org/10.1016/..

4

Statistically significant? Let us recognize that estimates ..:

Bultez, Alain ; Derbaix, Christian ; Herrmann, Jean-Luc
Recherche et Applications en Marketing (English Edition). 37 (2021) 1 - p. 82-105 , 2021

Link: https://doi.org/10.1177/..

5

Congruence and Incongruence in Thematic Advertisement–Mediu..:

Germelmann, Claas Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu.
Journal of Advertising. 49 (2020) 2 - p. 141-164 , 2020

Link: https://doi.org/10.1080/..

6

The Effects of Customer-Based Online Reputation on WOM and ..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers,

Youness, Chebli ; Valette-Florence, Pierre ; Herrmann, Jean-Luc - p. 893-894 , 2019

Link: https://doi.org/10.1007/..

7

From Family Identity to Family Firm Image and Reputation: E..:

Babin, Barry J. ; Binz Astrachan, Claudia ; Botero, Isabel C....
Journal of Family Business Strategy. 8 (2017) 2 - p. I-III , 2017

Link: https://doi.org/10.1016/..

8

Special Issue: "From Family Identity to Family Firm Image a..:

Babin, Barry J. ; Binz Astrachan, Claudia ; Botero, Isabel C....
Journal of Family Business Strategy. 8 (2017) 3 - p. I-II , 2017

Link: https://doi.org/10.1016/..

9

I support your team, support me in turn!:

Herrmann, Jean-Luc ; Kacha, Mathieu ; Derbaix, Christian
Journal of Business Research. 69 (2016) 2 - p. 604-612 , 2016

Link: https://doi.org/10.1016/..

10

Oversatiation negatively affects evaluation of goal-relevan..:

Karremans, Johan C. ; Kacha, Mathieu ; Herrmann, Jean-Luc..
Journal of Consumer Marketing. 33 (2016) 5 - p. 354-363 , 2016

Link: https://doi.org/10.1108/..

11

Development and validation of an emic scale to measure ad-e..:

Merchant, Altaf ; Ford, John B. ; Dianoux, Christian.
International Journal of Advertising. 35 (2015) 4 - p. 706-729 , 2015

Link: https://doi.org/10.1080/..

12

Implicit sponsorship effects for a prominent brand:

Herrmann, Jean-Luc ; Corneille, Olivier ; Derbaix, Christian..
European Journal of Marketing. 48 (2014) 3/4 - p. 785-804 , 2014

Link: https://doi.org/10.1108/..

13

Perception without awareness of supraliminal stimuli: A cri..:

Derbaix, Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu
Recherche et Applications en Marketing (English Edition). 29 (2014) 2 - p. 57-74 , 2014

Link: https://doi.org/10.1177/..

14

Perception sans conscience de stimuli supraliminaux: revue ..:

Derbaix, Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu
Recherche et Applications en Marketing. 29 (2014) 2 - p. 60-78 , 2014

Link: https://www.jstor.org/st..

15

Perception sans conscience de stimuli supraliminaux : revue..:

Derbaix, Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu
Recherche et Applications en Marketing (French Edition). 29 (2014) 2 - p. 60-78 , 2014

Link: https://doi.org/10.1177/..