E-LIB Suche - Ergebnisse für: Hildebrandt, Lutz

1

Eine explorative Studie zur Unternehmens-Reputation:

, In: Marketing – Eine Bilanz,

Aksin-Sivrikaya, Sezen ; Hildebrandt, Lutz ; Schwalbach, Joachim - p. 3-21 , 2023

Link: https://doi.org/10.1007/..

2

Entwicklungslinien der quantitativen Marketingforschung im ..:

, In: Ideengeschichte der BWL II,

Hildebrandt, Lutz ; Wagner, Udo - p. 213-239 , 2022

Link: https://doi.org/10.1007/..

3

Marketing as a Risk Management Mechanism with Applications ..:

Heiman, Amir ; Hildebrandt, Lutz
Annual Review of Resource Economics. 10 (2018) - p. 253-277 , 2018

Link: https://www.jstor.org/st..

4

Forty Years of the Journal "Marketing Zeitschrift für Forsc..:

Wagner, Udo ; Hildebrandt, Lutz
Marketing: ZFP – Journal of Research and Management. 40 (2018) 4 - p. 5-16 , 2018

Link: https://www.jstor.org/st..

5

Forty Years of the Journal "Marketing Zeitschrift für Forsc..:

Wagner, Udo ; Hildebrandt, Lutz
Marketing ZFP. 40 (2018) 4 - p. 5-16 , 2018

Link: https://doi.org/10.15358..

6

Does umbrella branding really work? Investigating cross-cat..:

Silberhorn, Nadja ; Boztuğ, Yasemin ; Hildebrandt, Lutz
Journal of Business Economics. 87 (2016) 3 - p. 397-420 , 2016

Link: https://doi.org/10.1007/..

7

Titelei/Inhaltsverzeichnis:

Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz...
Marketing ZFP. 38 (2016) 1 - p. 1-2 , 2016

Link: https://doi.org/10.15358..

8

Measuring Changes in Preferences and Perception due to the ..:

Hildebrandt, Lutz ; Kalweit, Lea
Marketing ZFP. 37 (2015) 1 - p. 57-66 , 2015

Link: https://doi.org/10.15358..

9

Heribert Gierl:

Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz...
Marketing ZFP. 37 (2015) 3 - p. 111-112 , 2015

Link: https://doi.org/10.15358..

10

Titelei/Inhaltsverzeichnis:

Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz...
Marketing ZFP. 37 (2015) 3 - p. 109-110 , 2015

Link: https://doi.org/10.15358..

11

Heribert Gierl:

Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz...
Marketing ZFP. 37 (2015) 3 - p. 3-4 , 2015

Link: https://doi.org/10.15358..

12

Titelei/Inhaltsverzeichnis:

Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz...
Marketing ZFP. 37 (2015) 4 - p. 169-170 , 2015

Link: https://doi.org/10.15358..

13

Titelei/Inhaltsverzeichnis:

Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz...
Marketing ZFP. 37 (2015) 1 - p. 1-2 , 2015

Link: https://doi.org/10.15358..

14

Measuring Changes in Preferences and Perception due to the ..:

Hildebrandt, Lutz ; Kalweit, Lea
Marketing: ZFP – Journal of Research and Management. 37 (2015) 1 - p. 57-63 , 2015

Link: https://www.jstor.org/st..

15

Heribert Gierl:

Gierl, Heribert ; Gröppel-Klein, Andrea ; Hildebrandt, Lutz...
Marketing ZFP. 37 (2015) 4 - p. 171-172 , 2015

Link: https://doi.org/10.15358..