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Houston, Mark B
1335  Ergebnisse:
Personensuche X
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1

The Untested Assumption: Can a Net Promoter Study Be Used t..:

Bettencourt, Lance A ; Houston, Mark B
International Journal of Market Research.  66 (2023)  2-3 - p. 216-240 , 2023
Link: https://doi.org/10.1177/..
 
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2

Platform Exploitation: When Service Agents Defect with Cust..:

Zhou, Qiang (Kris) ; Allen, B.J. ; Gretz, Richard T..
Journal of Marketing.  86 (2021)  2 - p. 105-125 , 2021
Link: https://doi.org/10.1177/..
 
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3

Consumer Job Journeys:

Bettencourt, Lance A. ; Harmeling, Colleen ; Bhagwat-Rana, Yashoda.
Journal of Service Research.  , 2021
Link: https://doi.org/10.1177/..
 
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4

To boldly go…:

Hulland, John ; Houston, Mark B.
Journal of the Academy of Marketing Science.  50 (2021)  1 - p. 1-3 , 2021
Link: https://doi.org/10.1007/..
 
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5

Halo or Cannibalization? How New Software Entrants Impact S..:

Allen, B.J. ; Gretz, Richard T. ; Houston, Mark B..
Journal of Marketing.  86 (2021)  3 - p. 59-78 , 2021
Link: https://doi.org/10.1177/..
 
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6

What brand do I use for my new product? The impact of new p..:

Kovalenko, Larisa ; Sorescu, Alina ; Houston, Mark B.
Journal of the Academy of Marketing Science.  50 (2021)  2 - p. 338-365 , 2021
Link: https://doi.org/10.1007/..
 
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7

The Future of B2B Customer Solutions in a Post-COVID-19 Eco..:

Bond III, Edward U. ; de Jong, Ad ; Eggert, Andreas...
Journal of Service Research.  23 (2020)  4 - p. 401-408 , 2020
Link: https://doi.org/10.1177/..
 
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8

Why systematic review papers and meta-analyses matter: an i..:

Hulland, John ; Houston, Mark B.
Journal of the Academy of Marketing Science.  48 (2020)  3 - p. 351-359 , 2020
Link: https://doi.org/10.1007/..
 
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9

Reviewers as developmental coaches:

Houston, Mark B. ; Hulland, John
Journal of the Academy of Marketing Science.  49 (2020)  1 - p. 1-4 , 2020
Link: https://doi.org/10.1007/..
 
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10

Entertainment Science: Data Analytics and Practical Theory ..:

Hennig-Thurau, Thorsten ; Houston, Mark B - 1st ed. 2019 . , 2019
Link: https://doi.org/10.1007/..
 
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11

Four facets of rigor:

Houston, Mark B.
Journal of the Academy of Marketing Science.  47 (2019)  4 - p. 570-573 , 2019
Link: https://doi.org/10.1007/..
 
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12

Business buyers are people too: phenomenology and symbolic ..:

, In: Handbook of Research on Distribution Channels,
Houston, Mark B. ; Blocker, Christopher P. ; Flint, Daniel J. , 2019
Link: https://doi.org/10.4337/..
 
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13

Marketing in the Sharing Economy:

Eckhardt, Giana M. ; Houston, Mark B. ; Jiang, Baojun...
Journal of Marketing.  83 (2019)  5 - p. 5-27 , 2019
Link: https://doi.org/10.1177/..
 
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14

Marketing in the Sharing Economy:

Eckhardt, Giana M. ; Houston, Mark B. ; Jiang, Baojun...
Journal of Marketing.  83 (2019)  5 - p. 5-27 , 2019
Link: https://www.jstor.org/st..
 
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15

Social dollars in online communities 

, In: Journal of marketing / American Marketing Association
the effect of product, user, and network characteristics 
Park, Eunho ; Rishika, Rishika ; Janakiraman, Ramkumar ; Houston, Mark B... (2018)  1 - p. 93-114
Exemplare:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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