E-LIB Suche - Ergebnisse für: Hui, Sam K.

1

Understanding Lateral and Vertical Biases in Consumer Atten..:

Chen, Ming ; Burke, Raymond R. ; Hui, Sam K..
Journal of Marketing Research. 58 (2021) 6 - p. 1120-1141 , 2021

Link: https://doi.org/10.1177/..

2

Understanding repeat playing behavior in casual games using..:

Hui, Sam K.
Quantitative Marketing and Economics. 15 (2017) 1 - p. 29-55 , 2017

Link: https://doi.org/10.1007/..

3

Assessing the Impact of Peer Educator Outreach on the Likel..:

Krishnamurthy, Parthasarathy ; Hui, Sam K. ; Shivkumar, Narayanan...
PLOS ONE. 11 (2016) 7 - p. e0159656 , 2016

Link: https://doi.org/10.1371/..

4

Analyzing Moment-to-Moment Data Using a Bayesian Functional..:

Hui, Sam K. ; Meyvis, Tom ; Assael, Henry
Marketing Science. 33 (2014) 2 - p. 222-240 , 2014

Link: http://www.jstor.org/sta..

5

The role of surprise: Understanding overreaction and underr..:

Choi, Darwin ; Hui, Sam K.
Journal of Economic Behavior & Organization. 107 (2014) - p. 614-629 , 2014

Link: https://doi.org/10.1016/..

6

Assessing Box Office Performance Using Movie Scripts: A Ker..:

Eliashberg, Jehoshua ; Hui, Sam K. ; John Zhang, Z.
IEEE Transactions on Knowledge and Data Engineering. 26 (2014) 11 - p. 2639-2648 , 2014

Link: https://doi.org/10.1109/..

7

The effect of in-store travel distance on unplanned spendin

, In: Journal of marketing / American Marketing Association

applications to mobile promotion strategies

Hui, Sam K. ; Inman, Jeffrey ; Suher, Jacob.. (2013) 2 - p. 1-16

Exemplare: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

8

Deconstructing the "First moment of truth"

, In: Journal of marketing research / American Marketing Association

understanding unplanned consideration and purchase conversi...

Hui, Sam K. ; Suher, Jacob ; Huang, Yanliu.. (2013) 4 - p. 445-462

Exemplare: Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085

9

Deconstructing the "First Moment of Truth": Understanding U..:

HUI, SAM K. ; HUANG, YANLIU ; SUHER, JACOB.
Journal of Marketing Research. 50 (2013) 4 - p. 445-462 , 2013

Link: https://www.jstor.org/st..

10

The Effect of In-Store Travel Distance on Unplanned Spendin..:

Hui, Sam K. ; Inman, J. Jeffrey ; Huang, Yanliu.
Journal of Marketing. 77 (2013) 2 - p. 1-16 , 2013

Link: https://doi.org/10.1509/..

11

The Effect of In-Store Travel Distance on Unplanned Spendin..:

Hui, Sam K. ; Inman, J. Jeffrey ; Huang, Yanliu.
Journal of Marketing. 77 (2013) 2 - p. 1-16 , 2013

Link: https://www.jstor.org/st..

12

Deconstructing the "First Moment of Truth": Understanding U..:

Hui, Sam K. ; Huang, Yanliu ; Suher, Jacob.
Journal of Marketing Research. 50 (2013) 4 - p. 445-462 , 2013

Link: https://doi.org/10.1509/..

13

OPTIMAL PRICING USING ONLINE AUCTION EXPERIMENTS: A PÓLYA T..:

George, Edward I. ; Hui, Sam K.
The Annals of Applied Statistics. 6 (2012) 1 - p. 55-82 , 2012

Link: https://www.jstor.org/st..

14

A parsimonious stochastic model for forecasting gamers' rev..:

Hui, Sam K.
Applied Stochastic Models in Business and Industry. 29 (2012) 3 - p. 254-263 , 2012

Link: https://doi.org/10.1002/..

15

Bayesian multi-resolution spatial analysis with application..:

Hui, Sam K. ; Bradlow, Eric T.
Quantitative Marketing and Economics. 10 (2012) 4 - p. 419-452 , 2012

Link: https://doi.org/10.1007/..