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Iyer, Gopalkrishnan R.
98  Ergebnisse:
Personensuche X
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1

Consequences of Perceived Crowding: A Meta-Analytical Persp..:

Blut, Markus ; Iyer, Gopalkrishnan R.
Journal of Retailing.  96 (2020)  3 - p. 362-382 , 2020
Link: https://doi.org/10.1016/..
 
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2

CSR adoption in the multinational hospitality context: A re..:

Iyer, Gopalkrishnan R. ; Jarvis, Lee
International Journal of Contemporary Hospitality Management.  31 (2019)  6 - p. 2376-2393 , 2019
Link: https://doi.org/10.1108/..
 
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3

Trade-offs and institutional contradictions in formulating ..:

, In: Socially Responsible International Business,
Iyer, Gopalkrishnan R. , 2019
Link: https://doi.org/10.4337/..
 
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4

Impulse buying: a meta-analytic review:

Iyer, Gopalkrishnan R. ; Blut, Markus ; Xiao, Sarah Hong.
Journal of the Academy of Marketing Science.  48 (2019)  3 - p. 384-404 , 2019
Link: https://doi.org/10.1007/..
 
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5

Consumer Revenge Using the Internet and Social Media: An Ex..:

Obeidat, Zaid Mohammad Ibrahim ; Xiao, Sarah Hong ; Iyer, Gopalkrishnan R..
Psychology & Marketing.  34 (2017)  4 - p. 496-515 , 2017
Link: https://doi.org/10.1002/..
 
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6

Behavioral issues in price setting in business-to-business ..:

Iyer, Gopalkrishnan R. ; Hong Xiao, Sarah ; Sharma, Arun.
Industrial Marketing Management.  47 (2015)  - p. 6-16 , 2015
Link: https://doi.org/10.1016/..
 
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7

Consumer Trial, Continuous Use, and Economic Benefits of a ..:

Evanschitzky, Heiner ; Iyer, Gopalkrishnan R. ; Pillai, Kishore Gopalakrishna..
Journal of Product Innovation Management.  32 (2014)  3 - p. 459-475 , 2014
Link: https://doi.org/10.1111/..
 
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8

The Resurgence of India: Triumph of Institutions Over Infra..:

Iyer, Gopalkrishnan R. ; Sheth, Jagdish N. ; Sharma, Arun
Journal of Macromarketing.  32 (2012)  3 - p. 309-318 , 2012
Link: https://doi.org/10.1177/..
 
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9

Resource-constrained product development: Implications for ..:

Sharma, Arun ; Iyer, Gopalkrishnan R.
Industrial Marketing Management.  41 (2012)  4 - p. 599-608 , 2012
Link: https://doi.org/10.1016/..
 
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10

Franchise Partnership and International Expansion: A Concep..:

Grewal, Dhruv ; Iyer, Gopalkrishnan R. ; Javalgi, Rajshekhar (Raj) G..
Entrepreneurship Theory and Practice.  35 (2011)  3 - p. 533-557 , 2011
Link: https://doi.org/10.1111/..
 
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11

Are pricing policies an impediment to the success of custom..:

Sharma, Arun ; Iyer, Gopalkrishnan R.
Industrial Marketing Management.  40 (2011)  5 - p. 723-729 , 2011
Link: https://doi.org/10.1016/..
 
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12

Solution Selling of High Technology Products:

, In: Marketing von Solutions,
Sharma, Arun ; Iyer, Gopalkrishnan R. ; Evanschitzky, Heiner - p. 61-82 , 2010
Link: https://doi.org/10.1007/..
 
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13

Sustainability and business-to-business marketing: A framew..:

Sharma, Arun ; Iyer, Gopalkrishnan R. ; Mehrotra, Anuj.
Industrial Marketing Management.  39 (2010)  2 - p. 330-341 , 2010
Link: https://doi.org/10.1016/..
 
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14

Why integrating purchasing with marketing is both inevitabl..:

Sheth, Jagdish N. ; Sharma, Arun ; Iyer, Gopalkrishnan R.
Industrial Marketing Management.  38 (2009)  8 - p. 865-871 , 2009
Link: https://doi.org/10.1016/..
 
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15

A framework for offshoring marketing processes in business-..:

Sharma, Arun ; Iyer, Gopalkrishnan R. ; Raajpoot, Nusser A.
Industrial Marketing Management.  38 (2009)  4 - p. 419-425 , 2009
Link: https://doi.org/10.1016/..
 
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