J. Scott Armstrong
2234  Ergebnisse:
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Evidence-based advertising: An application to persuasion:

Scott Armstrong, J.
International Journal of Advertising.  30 (2011)  5 - p. 743-767 , 2011
 
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Comments on J. Scott Armstrong's 'Evidence-based advertisin..:

Carlson, Les ; Rossiter, John R. ; Stewart, David W..
International Journal of Advertising.  30 (2011)  5 - p. 769-794 , 2011
 
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The indexes of consumer sentiment and cofidence: Leading or..:

Scott Armstrong, J.
International Journal of Forecasting.  10 (1994)  3 - p. 472-473 , 1994
 
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An analysis of the accuracy ot "trial heat" polls during th..:

Scott Armstrong, J.
International Journal of Forecasting.  10 (1994)  3 - p. 473-474 , 1994
 
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Research needs in forecasting:

Scott Armstrong, J.
International Journal of Forecasting.  4 (1988)  3 - p. 449-465 , 1988
 
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Forecasting methods for marketing:

Scott Armstrong, J. ; Brodie, Roderick J. ; McIntyre, Shelby H.
International Journal of Forecasting.  3 (1987)  3-4 - p. 355-376 , 1987
 
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Naive vs. sophisticated methods of forecasting public libra..:

Scott Armstrong, J.
International Journal of Forecasting.  2 (1986)  1 - p. 115 , 1986
 
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