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Jae, Haeran
38  Ergebnisse:
Personensuche X
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1

Characteristics of Aliterate Consumers and Their Responses ..:

DelVecchio, Devon S. ; Jae, Haeran
Journal of Promotion Management.  29 (2023)  7 - p. 927-960 , 2023
Link: https://doi.org/10.1080/..
 
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2

Complementary and Alternative Medicine: Exploratory Study o..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,
Jae, Haeran ; Makarem, Suzanne C. ; Huhmann, Bruce A. - p. 111-112 , 2022
Link: https://doi.org/10.1007/..
 
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3

Aliterate Consumers' Processing of Drug Risk Information in..:

Jae, Haeran ; DelVecchio, Devon S.
Journal of Global Marketing.  35 (2021)  2 - p. 115-132 , 2021
Link: https://doi.org/10.1080/..
 
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4

Consumer aliteracy:

DelVecchio, Devon S. ; Jae, Haeran ; Ferguson, Jodie L.
Psychology & Marketing.  36 (2018)  2 - p. 89-101 , 2018
Link: https://doi.org/10.1002/..
 
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5

Consumer responses to functional, aesthetic and symbolic pr..:

Candi, Marina ; Jae, Haeran ; Makarem, Suzanne.
Journal of Business Research.  81 (2017)  - p. 31-39 , 2017
Link: https://doi.org/10.1016/..
 
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6

Consumer Boycott Behavior: An Exploratory Analysis of Twitt..:

MAKAREM, SUZANNE C. ; JAE, HAERAN
The Journal of Consumer Affairs.  50 (2016)  1 - p. 193-223 , 2016
Link: http://www.jstor.org/sta..
 
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7

Consumer Boycott Behavior: An Exploratory Analysis of Twitt..:

Makarem, Suzanne C. ; Jae, Haeran
Journal of Consumer Affairs.  50 (2015)  1 - p. 193-223 , 2015
Link: https://doi.org/10.1111/..
 
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8

Design benefits, emotional responses, and brand engagement:

Franzak, Frank ; Makarem, Suzanne ; Jae, Haeran.
Journal of Product & Brand Management.  23 (2014)  1 - p. 16-23 , 2014
Link: https://doi.org/10.1108/..
 
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9

Studying low-literate consumers through experimental method..:

Gau, Roland ; Jae, Haeran ; Viswanathan, Madhubalan
Journal of Business Research.  65 (2012)  12 - p. 1683-1691 , 2012
Link: https://doi.org/10.1016/..
 
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10

Effects of pictorial product-warnings on low-literate consu..:

Jae, Haeran ; Viswanathan, Madhubalan
Journal of Business Research.  65 (2012)  12 - p. 1674-1682 , 2012
Link: https://doi.org/10.1016/..
 
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11

Are low-literate and high-literate consumers different?: Ap..:

Jae, Haeran ; DelVecchio, Devon S ; Childers, Terry L
Journal of consumer psychology.  21 (2011)  3 - p. 312-323 , 2011
Link: https://doi.org/10.1016/..
 
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12

Are low-literate and high-literate consumers different? App..:

Jae, Haeran ; DelVecchio, Devon S. ; Childers, Terry L.
Journal of Consumer Psychology.  21 (2011)  3 - p. 312-323 , 2011
Link: https://www.jstor.org/st..
 
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13

Syntax Complexity and Presentation Order as Determinants of..:

Jae, Haeran
Journal of Promotion Management.  16 (2010)  4 - p. 522-532 , 2010
Link: https://doi.org/10.1080/..
 
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14

Are low‐literate and high‐literate consumers different? App..:

Jae, Haeran ; DelVecchio, Devon S. ; Childers, Terry L.
Journal of Consumer Psychology.  21 (2010)  3 - p. 312-323 , 2010
Link: https://doi.org/10.1016/..
 
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15

Objectivity in Grading: The Promise of Bar Codes:

Jae, Haeran ; Cowling, John
College Teaching.  57 (2009)  1 - p. 51-55 , 2009
Link: https://doi.org/10.3200/..
 
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