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Juan Miguel Alcántara-Pilar
103  Ergebnisse:
Personensuche X
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1

The linguistic fetish in multilingual advertising: an audio..:

Miguel Alcantara-Pilar, Juan ; Sánchez-Duarte, Iván Manuel ; Rodríguez-López, María Eugenia.
Journal of Marketing Communications.  , 2023
Link: https://doi.org/10.1080/..
 
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2

The effect of spectators' cultural values and their involve..:

Álvaro José Rojas-Lamorena ; Juan Miguel Alcántara-Pilar ; Iván Manuel Sánchez-Duarte.
http://www.cieo.pt/journal/J_1_2019/article4.pdf.  , 2019
Link: https://doaj.org/article..
 
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3

Enhancing consumer attitudes toward a website as a contribu..:

Juan Miguel Alcántara-Pilar ; Francisco Javier Blanco-Encomienda ; Mª Eugenia Rodríguez-López.
https://tmstudies.net/index.php/ectms/article/view/983/pdf_76.  , 2018
Link: https://doi.org/10.18089..
 
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4

El papel moderador del diseño web y la cultura del país en ..:

Juan Miguel Alcántara-Pilar ; Salvador del Barrio-García
http://www.sciencedirect.com/science/article/pii/S1135252315000489.  , 2016
Link: https://doi.org/10.1016/..
 
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5

What type of online sales promotion do airline users prefer..:

Esmeralda Crespo-Almendros ; Salvador Del Barrio-García ; Juan Miguel Alcántara-Pilar
https://tmstudies.net/index.php/ectms/article/view/757/1264.  , 2015
Link: https://doaj.org/article..
 
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6

Cross-cultural comparison of the relationships among percei..:

Juan Miguel Alcántara-Pilar ; Salvador Del Barrio-García ; Esmeralda Crespo-Almendros
https://tmstudies.net/index.php/ectms/article/view/753/1303.  , 2015
Link: https://doaj.org/article..
 
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7

The future of TV-shopping: predicting user purchase intenti..:

Rodríguez-López, María Eugenia ; Higueras-Castillo, Elena ; Rojas-Lamorena, Álvaro J..
Technological Forecasting and Social Change.  198 (2024)  - p. 122986 , 2024
Link: https://doi.org/10.1016/..
 
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8

From likes to loyalty: Exploring the impact of influencer c..:

Alcántara-Pilar, Juan Miguel ; Rodriguez-López, María Eugenia ; Kalinić, Zoran.
Journal of Retailing and Consumer Services.  78 (2024)  - p. 103709 , 2024
Link: https://doi.org/10.1016/..
 
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9

Overview of the Adoption of Online Food Ordering Services i..:

Liébana-Cabanillas, Francisco ; Alcántara-Pilar, Juan Miguel ; Singh, Nidhi.
International Journal of Human–Computer Interaction.  , 2023
Link: https://doi.org/10.1080/..
 
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10

A review of three decades of academic research on brand equ..:

Rojas-Lamorena, Álvaro J. ; Del Barrio-García, Salvador ; Alcántara-Pilar, Juan Miguel
Journal of Business Research.  139 (2022)  - p. 1067-1083 , 2022
Link: https://doi.org/10.1016/..
 
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11

The relationship between brand experience and word-of-mouth..:

Rojas-Lamorena, Álvaro J. ; Alcántara-Pilar, Juan Miguel ; Rodríguez-López, María Eugenia
Journal of Marketing Communications.  28 (2021)  5 - p. 506-527 , 2021
Link: https://doi.org/10.1080/..
 
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12

Formation of customer-based brand equity via authenticity: ..:

Rodríguez-López, María Eugenia ; del Barrio-García, Salvador ; Alcántara-Pilar, Juan Miguel
International Journal of Contemporary Hospitality Management.  32 (2020)  2 - p. 815-834 , 2020
Link: https://doi.org/10.1108/..
 
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13

A review of restaurant research in the last two decades: A ..:

Rodríguez-López, Mª Eugenia ; Alcántara-Pilar, Juan Miguel ; Del Barrio-García, Salvador.
International Journal of Hospitality Management.  87 (2020)  - p. 102387 , 2020
Link: https://doi.org/10.1016/..
 
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14

Analyzing the influence of firm-wide integrated marketing c..:

Porcu, Lucia ; del Barrio-García, Salvador ; Alcántara-Pilar, Juan Miguel.
International Journal of Hospitality Management.  80 (2019)  - p. 13-24 , 2019
Link: https://doi.org/10.1016/..
 
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15

Does language matter? A cross-national comparison of the mo..:

Alcántara-Pilar, Juan Miguel ; Del Barrio-García, Salvador ; Rodríguez-López, Mª Eugenia
Journal of Business Research.  88 (2018)  - p. 66-78 , 2018
Link: https://doi.org/10.1016/..
 
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