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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
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Leveraging Similarity and Congruency for Persuasive Sensory..:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace ,
3
The Interplay between Sensory Emojis and Background Color o..:
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2022 IEEE 28th International Conference on Engineering, Technology and Innovation (ICE/ITMC) & 31st International Association For Management of Technology (IAMOT) Joint Conference ,
4
Towards a Protocol for Preference Evaluation of Cosmetic Pr..:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace ,
5
Similarity: A Conceptual Clarification and Examination of t..:
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International journal of advertising
14
Consumer consideration of sponsor brands they do not rememb..
, In:taking a wider look at the memorisation effects of sponsors...
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