E-LIB Suche - Ergebnisse für: Kacha, Mathieu

1

Leveraging Similarity and Congruency for Persuasive Sensory..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,

Racat, Margot ; Kacha, Mathieu ; Carlson, Brad D.. - p. 1-2 , 2023

Link: https://doi.org/10.1007/..

2

Expressions of the past: A practice-based approach of brand..:

Pecot, Fabien ; Celhay, Franck ; Kacha, Mathieu.
Journal of Business Research. 150 (2022) - p. 121-133 , 2022

Link: https://doi.org/10.1016/..

3

The Interplay between Sensory Emojis and Background Color o..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Didi Alaoui, Mohamed ; Papetti, Catherine ; Kacha, Mathieu. - p. 563-564 , 2022

Link: https://doi.org/10.1007/..

4

Towards a Protocol for Preference Evaluation of Cosmetic Pr..:

, In: 2022 IEEE 28th International Conference on Engineering, Technology and Innovation (ICE/ITMC) & 31st International Association For Management of Technology (IAMOT) Joint Conference,

Miranda-Mellado, Javier ; Serna, Juliana ; Arbelaez-Garces, Giovanny... - p. 1-8 , 2022

Link: https://doi.org/10.1109/..

5

Similarity: A Conceptual Clarification and Examination of t..:

, In: Developments in Marketing Science: Proceedings of the Academy of Marketing Science; From Micro to Macro: Dealing with Uncertainties in the Global Marketplace,

Racat, Margot ; Kacha, Mathieu ; Carlson, Brad D.. - p. 569-570 , 2022

Link: https://doi.org/10.1007/..

6

The effectiveness of brand placements: A meta-analytic synt..:

Babin, Barry J. ; Herrmann, Jean-Luc ; Kacha, Mathieu.
International Journal of Research in Marketing. 38 (2021) 4 - p. 1017-1033 , 2021

Link: https://doi.org/10.1016/..

7

Congruence and Incongruence in Thematic Advertisement–Mediu..:

Germelmann, Claas Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu.
Journal of Advertising. 49 (2020) 2 - p. 141-164 , 2020

Link: https://doi.org/10.1080/..

8

I support your team, support me in turn!:

Herrmann, Jean-Luc ; Kacha, Mathieu ; Derbaix, Christian
Journal of Business Research. 69 (2016) 2 - p. 604-612 , 2016

Link: https://doi.org/10.1016/..

9

Oversatiation negatively affects evaluation of goal-relevan..:

Karremans, Johan C. ; Kacha, Mathieu ; Herrmann, Jean-Luc..
Journal of Consumer Marketing. 33 (2016) 5 - p. 354-363 , 2016

Link: https://doi.org/10.1108/..

10

Implicit sponsorship effects for a prominent brand:

Herrmann, Jean-Luc ; Corneille, Olivier ; Derbaix, Christian..
European Journal of Marketing. 48 (2014) 3/4 - p. 785-804 , 2014

Link: https://doi.org/10.1108/..

11

Perception sans conscience de stimuli supraliminaux: revue ..:

Derbaix, Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu
Recherche et Applications en Marketing. 29 (2014) 2 - p. 60-78 , 2014

Link: https://www.jstor.org/st..

12

Perception without awareness of supraliminal stimuli: A cri..:

Derbaix, Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu
Recherche et Applications en Marketing (English Edition). 29 (2014) 2 - p. 57-74 , 2014

Link: https://doi.org/10.1177/..

13

Perception sans conscience de stimuli supraliminaux : revue..:

Derbaix, Christian ; Herrmann, Jean-Luc ; Kacha, Mathieu
Recherche et Applications en Marketing (French Edition). 29 (2014) 2 - p. 60-78 , 2014

Link: https://doi.org/10.1177/..

14

Consumer consideration of sponsor brands they do not rememb..

, In: International journal of advertising

taking a wider look at the memorisation effects of sponsors...

Herrmann, Jean-Luc ; Kacha, Mathieu. (2011) 2 - p. 259-281

Exemplare: Zentrale;

15

LE CONTRÔLE DES EFFETS DU PARRAINAGE SUR L'AUDIENCE: L'inté..:

HERRMANN, JEAN-LUC ; WALLISER, BJÖRN ; KACHA, MATHIEU
Décisions Marketing. , 2011

Link: https://www.jstor.org/st..