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X
Kalyanaram, Gurumurthy
22  Ergebnisse:
Personensuche X
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1

Behavioral response to price: Data-based insights and futur..:

Kalyanaram, Gurumurthy ; Winer, Russell S.
Journal of Retailing.  98 (2022)  1 - p. 46-70 , 2022
Link: https://doi.org/10.1016/..
 
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2

How do complementarity and discount choices interact with l..:

Saini, Gordhan K. ; Sahay, Arvind ; Kalyanaram, Gurumurthy
Journal of Consumer Marketing.  36 (2019)  7 - p. 962-976 , 2019
Link: https://doi.org/10.1108/..
 
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3

The role of brands in recruitment: mediating role of employ..:

Banerjee, Pritha ; Saini, Gordhan K ; Kalyanaram, Gurumurthy
Asia Pacific Journal of Human Resources.  58 (2018)  2 - p. 173-196 , 2018
Link: https://doi.org/10.1111/..
 
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4

An Empirical Study of Latitude of Quantity Acceptance (LQA)..:

Saini, Gordhan ; Sahay, Arvind ; Kalyanaram, Gurumurthy
Journal of Global Marketing.  31 (2018)  2 - p. 111-127 , 2018
Link: https://doi.org/10.1080/..
 
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5

The Negative Effects of Social Capital in Organizations: A ..:

Pillai, Kishore Gopalakrishna ; Hodgkinson, Gerard P. ; Kalyanaram, Gurumurthy.
International Journal of Management Reviews.  19 (2015)  1 - p. 97-124 , 2015
Link: https://doi.org/10.1111/..
 
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6

Boundary conditions for turnover intentions: exploratory ev..:

Chen, Hao ; Ford Jr., David L. ; Kalyanaram, Gurumurthy.
The International Journal of Human Resource Management.  23 (2012)  4 - p. 846-866 , 2012
Link: https://doi.org/10.1080/..
 
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7

The Shape of Advertising Response Functions Revisited: A Mo..:

Vakratsas, Demetrios ; Feinberg, Fred M. ; Bass, Frank M..
Marketing Science.  23 (2004)  1 - p. 109-119 , 2004
Link: https://www.jstor.org/st..
 
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8

An Empirical Analysis of Follower Entry Timing Decisions:

Vakratsas, Demetrios ; Rao, Ram C. ; Kalyanaram, Gurumurthy
Marketing Letters.  14 (2003)  3 - p. 203-216 , 2003
Link: https://www.jstor.org/st..
 
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9

Controlling for Observed and Unobserved Managerial Skills i..:

Murthi, B. P. S. ; Srinivasan, Kannan ; Kalyanaram, Gurumurthy
Journal of Marketing Research.  33 (1996)  3 - p. 329-336 , 1996
Link: https://www.jstor.org/st..
 
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10

Order of Market Entry: Established Empirical Generalization..:

Kalyanaram, Gurumurthy ; Robinson, William T. ; Urban, Glen L.
Marketing Science.  14 (1995)  3 - p. G212-G221 , 1995
Link: https://www.jstor.org/st..
 
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11

Empirical Generalizations from Reference Price Research:

Kalyanaram, Gurumurthy ; Winer, Russell S.
Marketing Science.  14 (1995)  3 - p. G161-G169 , 1995
Link: https://www.jstor.org/st..
 
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12

Heterogeneity in entry effects between nondurable consumer ..:

Kalyanaram, Gurumurthy ; Wittink, Dick R.
International Journal of Research in Marketing.  11 (1994)  3 - p. 219-231 , 1994
Link: https://doi.org/10.1016/..
 
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13

First-Mover Advantages from Pioneering New Markets: A Surve..:

ROBINSON, WILLIAM T. ; KALYANARAM, GURUMURTHY ; URBAN, GLEN L.
Review of Industrial Organization.  9 (1994)  1 - p. 1-23 , 1994
Link: https://www.jstor.org/st..
 
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14

First-mover advantages from pioneering new markets: A surve..:

Robinson, William T. ; Kalyanaram, Gurumurthy ; Urban, Glen L.
Review of Industrial Organization.  9 (1994)  1 - p. 1-23 , 1994
Link: https://doi.org/10.1007/..
 
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15

An Empirical Analysis of Latitude of Price Acceptance in Co..:

Kalyanaram, Gurumurthy ; Little, John D. C.
Journal of Consumer Research.  21 (1994)  3 - p. 408 , 1994
Link: https://doi.org/10.1086/..
 
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