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Kapferer, Jean-Noël
74  Ergebnisse:
Personensuche X
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1

Which consumers believe luxury must be expensive and why? A..:

Kapferer, Jean-Noël ; Valette-Florence, Pierre
Journal of Business Research.  132 (2021)  - p. 301-313 , 2021
Link: https://doi.org/10.1016/..
 
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2

All that glitters is not sold: selling a luxury brand outsi..:

Gyomlai, Moumita Das ; Ahearne, Michael ; Rouziès, Dominique.
Journal of Personal Selling & Sales Management.  42 (2021)  1 - p. 26-45 , 2021
Link: https://doi.org/10.1080/..
 
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3

How self-success drives luxury demand: An integrated model ..:

Kapferer, Jean-Noël ; Valette-Florence, Pierre
Journal of Business Research.  102 (2019)  - p. 273-287 , 2019
Link: https://doi.org/10.1016/..
 
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4

Are millennials really more sensitive to sustainable luxury..:

Kapferer, Jean-Noël ; Michaut-Denizeau, Anne
Journal of Brand Management.  27 (2019)  1 - p. 35-47 , 2019
Link: https://doi.org/10.1057/..
 
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5

The impact of brand penetration and awareness on luxury bra..:

Kapferer, Jean-Noël ; Valette-Florence, Pierre
Journal of Business Research.  83 (2018)  - p. 38-50 , 2018
Link: https://doi.org/10.1016/..
 
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6

Beyond rarity: the paths of luxury desire. How luxury brand..:

Kapferer, Jean-Noël ; Valette-Florence, Pierre
Journal of Product & Brand Management.  25 (2016)  2 - p. 120-133 , 2016
Link: https://doi.org/10.1108/..
 
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7

Where do consumers think luxury begins? A study of perceive..:

Kapferer, Jean-Noël ; Laurent, Gilles
Journal of Business Research.  69 (2016)  1 - p. 332-340 , 2016
Link: https://doi.org/10.1016/..
 
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8

Kapferer on luxury: how luxury brands can grow yet remain r..:

Kapferer, Jean-Noël , 2015
Link: https://search.ebscohost..
 
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9

The artification of luxury: From artisans to artists:

Kapferer, Jean-Noël
Business Horizons.  57 (2014)  3 - p. 371-380 , 2014
Link: https://doi.org/10.1016/..
 
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10

The future of luxury: Challenges and opportunities:

Kapferer, Jean-Noël
Journal of Brand Management.  21 (2014)  9 - p. 716-726 , 2014
Link: https://doi.org/10.1057/..
 
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11

Does luxury have a minimum price? An exploratory study into..:

Kapferer, Jean-Noël ; Klippert, Cindy ; Leproux, Lara
Journal of Revenue and Pricing Management.  13 (2013)  1 - p. 2-11 , 2013
Link: https://doi.org/10.1057/..
 
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12

Is luxury compatible with sustainability? Luxury consumers'..:

Kapferer, Jean-Noël ; Michaut-Denizeau, Anne
Journal of Brand Management.  21 (2013)  1 - p. 1-22 , 2013
Link: https://doi.org/10.1057/..
 
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13

Abundant rarity: The key to luxury growth:

Kapferer, Jean-Noël
Business Horizons.  55 (2012)  5 - p. 453-462 , 2012
Link: https://doi.org/10.1016/..
 
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14

Is CRM for luxury brands?:

Cailleux, Hugues ; Mignot, Charles ; Kapferer, Jean-Noël
Journal of Brand Management.  16 (2009)  5-6 - p. 406-412 , 2009
Link: https://doi.org/10.1057/..
 
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15

The specificity of luxury management: Turning marketing ups..:

Kapferer, Jean-Noël ; Bastien, Vincent
Journal of Brand Management.  16 (2009)  5-6 - p. 311-322 , 2009
Link: https://doi.org/10.1057/..
 
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