Ich stimme zu, dass diese Seite Cookies verwende. Weitere Informationen finden Sie unter unseren Datenschutzerklärungen .
X
Kaufmann, Hans-Ruediger
179  Ergebnisse:
Personensuche X
?
1

Handbook of research on contemporary consumerism:

Kaufmann, Hans-Ruediger ; Panni, Mohammad Fateh Ali Khan , 2019
Link: https://doi.org/10.4018/..
 
?
2

Handbook of research on managing and influencing consumer b.. 

Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Kaufmann, Hans-Ruediger , 2015
Link: http://services.igi-glob..
 
?
3

Handbook of Research on Managing and Influencing Consumer B.. 

Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)
Kaufmann, Hans-Ruediger , 2015
Link: https://services.igi-glo..
 
?
4

Handbook of Research on Consumerism in Business and Marketi.. 

Advances in Marketing, Customer Relationship Management, and E-Services (2327-5502)
Kaufmann, Hans-Ruediger ; Panni, Mohammad Fateh Ali Khan , 2014
Link: https://services.igi-glo..
 
?
5

Consumption Culture in Europe: Insight into the Beverage In..:

Santos, Carmen R. ; Ganassali, Stéphane ; Casarin, Francesco.. , 2013
Link: https://services.igi-glo..
 
?
6

Customer-Centric Marketing Strategies: Tools for Building O..:

Kaufmann, Hans-Ruediger ; Panni, Mohammad Fateh Ali Khan , 2013
Link: https://services.igi-glo..
 
?
7

A new love–hate scale for sports fans:

Shuv-Ami, Avichai ; Toder Alon, Anat ; Loureiro, Sandra Maria Correia.
International Journal of Sports Marketing and Sponsorship.  21 (2020)  3 - p. 543-560 , 2020
Link: https://doi.org/10.1108/..
 
?
8

Intercultural service encounters: a systematic review and a..:

Vrontis, Demetris ; Leonidou, Erasmia ; Christofi, Michael..
EuroMed Journal of Business.  16 (2020)  3 - p. 306-323 , 2020
Link: https://doi.org/10.1108/..
 
?
9

The human dimension of a brand influences brand equity: an ..:

Brunetti, Federico ; Confente, Ilenia ; Kaufmann, Hans Ruediger
Journal of Brand Management.  26 (2019)  6 - p. 634-645 , 2019
Link: https://doi.org/10.1057/..
 
?
10

Antecedents and outcomes of online brand engagement: The ro..:

Loureiro, Sandra Maria Correia ; Gorgus, Tatjana ; Kaufmann, Hans Ruediger
Online Information Review.  41 (2017)  7 - p. 985-1005 , 2017
Link: https://doi.org/10.1108/..
 
?
11

Identifying moderators of brand attachment for driving cust..:

Kaufmann, Hans Ruediger ; Petrovici, Dan Alex ; Filho, Cid Gonçalves.
Journal of Business Research.  69 (2016)  12 - p. 5735-5747 , 2016
Link: https://doi.org/10.1016/..
 
?
12

Luxury values as drivers for affective commitment: The case..:

Loureiro, Sandra Maria Correia ; Kaufmann, Hans Ruediger ; Wright, Len Tiu
Cogent Business & Management.  3 (2016)  1 - p. 1171192 , 2016
Link: https://doi.org/10.1080/..
 
?
13

Entrepreneurial co-creation: a research vision to be materi..:

Shams, S. M. Riad ; Kaufmann, Hans Ruediger
Management Decision.  54 (2016)  6 - p. 1250-1268 , 2016
Link: https://doi.org/10.1108/..
 
?
14

Exploring behavioural branding, brand love and brand co-cre..:

Kaufmann, Hans Ruediger ; Loureiro, Sandra Maria Correia ; Manarioti, Agapi
Journal of Product & Brand Management.  25 (2016)  6 - p. 516-526 , 2016
Link: https://doi.org/10.1108/..
 
?
15

Committing Millennials Toward Recycling and Environmental P..:

Loureiro, Sandra Maria Correia ; Kaufmann, Hans Ruediger
Journal of Promotion Management.  22 (2016)  2 - p. 224-237 , 2016
Link: https://doi.org/10.1080/..
 
1-15