E-LIB Suche - Ergebnisse für: Keegan, Brendan James

1

On your marks, headset, go! Understanding the building bloc..:

Keegan, Brendan James ; McCarthy, Ian P. ; Kietzmann, Jan.
Business Horizons. 67 (2024) 1 - p. 107-119 , 2024

Link: https://doi.org/10.1016/..

2

Examining the dark force consequences of AI as a new actor ..:

Keegan, Brendan James ; Iredale, Sophie ; Naudé, Peter
Industrial Marketing Management. 115 (2023) - p. 228-239 , 2023

Link: https://doi.org/10.1016/..

3

Snakes and Ladders: Unpacking the Personalisation-Privacy P..:

Canhoto, Ana Isabel ; Keegan, Brendan James ; Ryzhikh, Maria
Information Systems Frontiers. 26 (2023) 3 - p. 1005-1024 , 2023

Link: https://doi.org/10.1007/..

4

Social media data in digital placemaking:

, In: The SAGE handbook of social media marketing / edited by Annmarie Hanlon and Tracy L.Tuten

Keegan, Brendan James ; Schifanella, Rossano. (2022) - p. 221-232

Exemplar: BB WiWi: 11a bwl 419 s/454

5

Power negotiation on the tango dancefloor: The adoption of ..:

Keegan, Brendan James ; Canhoto, Ana Isabel ; Yen, Dorothy Ai-wan
Industrial Marketing Management. 100 (2022) - p. 36-48 , 2022

Link: https://doi.org/10.1016/..

6

Implementing Artificial Intelligence in Traditional B2B Mar..:

Keegan, Brendan James ; Dennehy, Denis ; Naudé, Peter
Information Systems Frontiers. 26 (2022) 3 - p. 1025-1039 , 2022

Link: https://doi.org/10.1007/..

7

Ethics and new media, a double-edged sword

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor

a case study of digital marketing adoption in the charity s...

Keegan, Brendan James ; Smorthit, Lee. (2021) - p. 485-497

Exemplar: BB WiWi: 11a bwl 419/305

8

Understanding Sporting Social Media Brand Communities, Plac..:

Fenton, Alex ; Keegan, Brendan James ; Parry, Keith D.
Communication & Sport. 11 (2021) 2 - p. 313-333 , 2021

Link: https://doi.org/10.1177/..

9

An overview of systematic literature reviews in social medi..:

Rowley, Jennifer ; Keegan, Brendan James
Journal of Information Science. 46 (2019) 6 - p. 725-738 , 2019

Link: https://doi.org/10.1177/..

10

Evaluation and decision making in social media marketing:

Keegan, Brendan James ; Rowley, Jennifer
Management Decision. 55 (2017) 1 - p. 15-31 , 2017

Link: https://doi.org/10.1108/..

11

Marketing agency – client relationships: towards a research..:

Keegan, Brendan James ; Rowley, Jennifer ; Tonge, Jane
European Journal of Marketing. 51 (2017) 7/8 - p. 1197-1223 , 2017

Link: https://doi.org/10.1108/..

12

Snakes and ladders: unpacking the personalisation-privacy p..:

Canhoto, Ana Isabel ; Keegan, Brendan James ; Ryzhikh, Maria
http://sro.sussex.ac.uk/id/eprint/110049/6/s10796-023-10369-7.pdf. , 2023

Link: http://sro.sussex.ac.uk/..

13

Snakes and Ladders: Unpacking the Personalisation-Privacy P..:

Canhoto, Ana Isabel ; Keegan, Brendan James ; Ryzhikh, Maria
http://www.ncbi.nlm.nih.gov/pmc/articles/PMC9840426/. , 2023

Link: http://www.ncbi.nlm.nih...

14

Examining the dark force consequences of AI as a new actor ..:

Keegan, Brendan James ; Iredale, Sophie ; Naudé, Peter
https://e-space.mmu.ac.uk/633005/. , 2023

Link: https://e-space.mmu.ac.u..

15

Power negotiation on the tango dancefloor: the adoption of ..:

Keegan, Brendan James ; Canhoto, Ana Isabel ; Yen, Dorothy Ai-wan
http://sro.sussex.ac.uk/id/eprint/108354/1/Keegan%20et%20al%20Power%20Tango%202022.pdf. , 2022

Link: http://sro.sussex.ac.uk/..