E-LIB Suche - Ergebnisse für: Keegan, Warren J.

1

Global marketing management:

Keegan, Warren J. - 6. ed . , 1998

Exemplar: Zentrale:E02 a bwl 419.5 eb/584(6)

2

Strategic marketing planning: a twenty‐first century perspe..:

Keegan, Warren J.
International Marketing Review. 21 (2004) 1 - p. 13-16 , 2004

Link: https://doi.org/10.1108/..

3

Globales Marketing-Management

Eine europäische Perspektive Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften

Stöttinger, Barbara ; Schlegelmilch, Bodo ; Keegan, Warren J. , 2002

Link: http://dx.doi.org/10.152..

4

International marketing

, In: Marketing aspects of international business / Gerald M. Hampton and Aart P. van Gent, editors

past, present, and future

Keegan, Warren J.. (1984) - p. 1-14

Exemplar: Zentrale:Magazin 03.b.8698

5

International Competition: The Japanese Challenge:

Keegan, Warren J.
Journal of International Business Studies. 15 (1984) 3 - p. 189-193 , 1984

Link: https://www.jstor.org/st..

6

STRATEGIC MARKET PLANNING: THE JAPANESE APPROACH:

Keegan, Warren J.
International Marketing Review. 1 (1983) 1 - p. 5-15 , 1983

Link: https://doi.org/10.1108/..

7

Approaches to assessing international marketing opportuniti..:

, In: The Columbia journal of world business

Douglas, Susan P. ; Craig, C. Samuel ; Keegan, Warren J.. (1982) 3 - p. 26-32

Exemplare: Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871

8

Managing the personality puzzle:

Keegan, Warren J.
Planning Review. 10 (1982) 2 - p. 12-46 , 1982

Link: https://doi.org/10.1108/..

9

Multinational product planning

, In: Marketing management and strategy / ed. by Philip Kotler; Keith Cox

strategic alternatives

Keegan, Warren J.. (1980) - p. 397-403

Exemplar: Zentrale:Magazin 02.s.5008

10

The rise of Third World multinationals:

, In: Harvard business review

Heenan, David A. ; Keegan, Warren J.. (1979) 1 - p. 101-109

Exemplare: Zentrale:Magazin Zs fb 9476; Zentrale: fc 7933

11

The Future of the Multinational Manufacturing Corporation: ..:

Keegan, Warren J.
Journal of International Business Studies. 10 (1979) 1 - p. 98-104 , 1979

Link: https://www.jstor.org/st..

12

Productivity: Lessons from Japan:

Keegan, Warren J.
Long Range Planning. 8 (1975) 2 - p. 61-71 , 1975

Link: https://doi.org/10.1016/..

13

Multinational scanning

, In: Administrative science quarterly / Samuel Curtis Johnson Graduate School of Management, Cornell University

a study of the information sources utilized by headquarters...

Keegan, Warren J.. (1974) 3 - p. 411-421

Exemplare: Zentrale;

14

Strategies for investment in Japan:

, In: The Columbia journal of world business

Keegan, Warren J. ; Masuda, Shigeru. (1974) 2 - p. 80-89

Exemplare: Zentrale:Magazin Zs fb 5871; Zentrale:Magazin Zs fb 5871

15

Multinational Scanning: A Study of the Information Sources ..:

Keegan, Warren J.
Administrative Science Quarterly. 19 (1974) 3 - p. 411-421 , 1974

Link: https://www.jstor.org/st..