Keller, Wiebke
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Drivers of the synergy between price cuts and store flyer a..:

Widdecke, Kai A. ; Keller, Wiebke I.Y. ; Gedenk, Karen.
International Journal of Research in Marketing.  40 (2023)  2 - p. 455-474 , 2023
 
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Drivers of the synergy between price cuts and store flyer a..:

Widdecke, Kai ; Keller, Wiebke ; Gedenk, Karen.
Widdecke , K , Keller , W , Gedenk , K & Deleersnyder , B 2023 , ' Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters ' , International Journal of Research in Marketing , vol. 40 , no. 2 , pp. 455-474 . https://doi.org/10.1016/j.ijresmar.2022.10.001.  , 2023
 
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