Widdecke, Kai ; Keller, Wiebke ; Gedenk, Karen. Widdecke , K , Keller , W , Gedenk , K & Deleersnyder , B 2023 , ' Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters ' , International Journal of Research in Marketing , vol. 40 , no. 2 , pp. 455-474 . https://doi.org/10.1016/j.ijresmar.2022.10.001.
,
2023