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Ketron, Seth
52  Ergebnisse:
Personensuche X
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1

Understanding student perceptions and motivations in non-tr..:

Watson, Susan ; Fulton, Kara ; Ketron, Seth
Journal of Adult and Continuing Education.  , 2024
Link: https://doi.org/10.1177/..
 
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2

Navigating consumption streams: Toward a utilitarian–hedoni..:

Banerji, Ishani ; Gupta, Aditya ; Ketron, Seth
Journal of Consumer Behaviour.  , 2024
Link: https://doi.org/10.1002/..
 
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3

Can you smell the (virtual) roses? The influence of olfacto..:

Cowan, Kirsten ; Ketron, Seth ; Kostyk, Alena.
Journal of Retailing.  99 (2023)  3 - p. 385-399 , 2023
Link: https://doi.org/10.1016/..
 
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4

The effect of color lightness on anticipated product comfor..:

Yazdanparast, Atefeh ; Ketron, Seth
Journal of Business Research.  165 (2023)  - p. 114085 , 2023
Link: https://doi.org/10.1016/..
 
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5

Personalization, value co-creation, and brand loyalty in br..:

Tran, Gina A. ; Ketron, Seth ; Tran, Trang P..
Journal of Strategic Marketing.  32 (2023)  4 - p. 554-573 , 2023
Link: https://doi.org/10.1080/..
 
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6

Curbing texting & driving with advertising co-creation:

Naletelich, Kelly ; Ketron, Seth ; Alejandro Gelves, J.
Journal of Business Research.  156 (2023)  - p. 113456 , 2023
Link: https://doi.org/10.1016/..
 
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7

The "company politics" of social stances: How conservative ..:

Ketron, Seth ; Kwaramba, Shingirai ; Williams, Miranda
Journal of Business Research.  146 (2022)  - p. 354-362 , 2022
Link: https://doi.org/10.1016/..
 
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8

Using representational and abstract imagery to create regul..:

Naletelich, Kelly ; Ketron, Seth ; Spears, Nancy.
Psychology & Marketing.  40 (2022)  3 - p. 579-595 , 2022
Link: https://doi.org/10.1002/..
 
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9

Relative vices and absolute virtues: How size labeling affe..:

Ketron, Seth ; Naletelich, Kelly
Journal of Business Research.  138 (2022)  - p. 387-397 , 2022
Link: https://doi.org/10.1016/..
 
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10

How retailer ownership of vs. collaboration with sharing ec..:

Mai, Enping (Shirley) ; Ketron, Seth
Journal of Business Research.  140 (2022)  - p. 684-692 , 2022
Link: https://doi.org/10.1016/..
 
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11

Sound-symbolic signaling of online retailer sizes: The mode..:

Ketron, Seth ; Spears, Nancy
Journal of Retailing and Consumer Services.  58 (2021)  - p. 102245 , 2021
Link: https://doi.org/10.1016/..
 
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12

Representational versus abstract imagery: Effects on purcha..:

Ketron, Seth ; Naletelich, Kelly ; Migliorati, Stefano
Journal of Business Research.  125 (2021)  - p. 52-62 , 2021
Link: https://doi.org/10.1016/..
 
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13

Using Virtual Reality to Enhance Brand Experiences: An Abst..:

, In: Enlightened Marketing in Challenging Times; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Cowan, Kirsten ; Ketron, Seth ; Kostyk, Alena - p. 531-532 , 2020
Link: https://doi.org/10.1007/..
 
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14

Blame and service recovery strategies in lateral exchange m..:

Ketron, Seth ; Mai, Shirley
Journal of Strategic Marketing.  30 (2020)  1 - p. 3-21 , 2020
Link: https://doi.org/10.1080/..
 
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15

How anthropomorphic cues affect reactions to service delays:

Ketron, Seth ; Naletelich, Kelly
Journal of Services Marketing.  34 (2020)  4 - p. 473-482 , 2020
Link: https://doi.org/10.1108/..
 
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