Kietzmann, Jan
183  Ergebnisse:
Personensuche X
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Business Horizons Special Issue:

Kietzmann, Jan ; Pitt, Leyland
Business Horizons.  66 (2023)  3 - p. 303-304 , 2023
 
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Play, games and gamification: possibilities for customer lo..:

, In: Handbook of Research on Customer Loyalty,
Lam, Joey ; Robson, Karen ; Plangger, Kirk... - p. 173-188 , 2022
 
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Play, games and gamification: Possibilities for customer lo..:

Lam, Joey ; Robson, Karen ; Plangger, Kirk...
Lam, J., Robson, K., Plangger, K., Kietzmann, J.H., Pitt, L. and McCarthy, I., 2022. Play, games and gamification: Possibilities for customer loyalty. In the Handbook of research in customer loyalty (pp. 173-188). Edward Elgar. ISBN: 978 1 80037 162 0.  , 2022
 
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