E-LIB Suche - Ergebnisse für: Kim, Kacy

1

From ugly to attractive: Leveraging anthropomorphism to inc..:

Kim, Kacy ; Ryoo, Yuhosua ; Manika, Danae..
Psychology & Marketing. , 2024

Link: https://doi.org/10.1002/..

2

Cancel anytime!: How easy cancellation options enhance purc..:

Park, Sohyeon ; Kim, Kacy ; Park, Seolwoo..
Journal of Retailing and Consumer Services. 75 (2023) - p. 103481 , 2023

Link: https://doi.org/10.1016/..

3

The mind of the beholder: congruence effects in luxury prod..:

Rossi, Patricia ; Pantoja, Felipe ; Yoon, Sukki.
International Journal of Advertising. 42 (2022) 3 - p. 562-588 , 2022

Link: https://doi.org/10.1080/..

4

Ethical dissonance in environmental advertising: Moderating..:

Kim, WooJin ; Ryoo, Yuhosua ; Yoon, Sukki.
International Journal of Advertising. 40 (2021) 8 - p. 1320-1342 , 2021

Link: https://doi.org/10.1080/..

5

Culture and Health Persuasion: Differences between Koreans ..:

Yoon, Sukki ; Lalwani, Ashok K. ; Vargas, Patrick T...
Journal of Current Issues & Research in Advertising. 42 (2020) 1 - p. 83-101 , 2020

Link: https://doi.org/10.1080/..

6

Slow versus fast: how speed-induced construal affects perce..:

Yoon, Sukki ; Bang, Hyejin ; Choi, Dongwon.
International Journal of Advertising. 40 (2020) 2 - p. 225-245 , 2020

Link: https://doi.org/10.1080/..

7

The IMC mixes that trucking managers use:

Garber, Jr, Lawrence L. ; Kim, Kacy ; Dotson, Michael J.
Journal of Business & Industrial Marketing. 35 (2020) 12 - p. 2067-2077 , 2020

Link: https://doi.org/10.1108/..

8

Branded entertainment: Gender differences in reactions to s..:

Kim, Kacy ; Park, Chanmo ; Yoon, Sukki...
Journal of Consumer Behaviour. 18 (2019) 2 - p. 166-176 , 2019

Link: https://doi.org/10.1002/..

9

Text versus pictures in advertising: effects of psychologic..:

Choi, Yung Kyun ; Yoon, Sukki ; Kim, Kacy.
International Journal of Advertising. 38 (2019) 4 - p. 528-543 , 2019

Link: https://doi.org/10.1080/..

10

Dollar-Off or Percent-Off? Discount Framing, Construal Leve..:

Kim, Kacy ; Kim, Sujin ; Corner, Gabrielle.
Journal of Promotion Management. 25 (2019) 3 - p. 314-327 , 2019

Link: https://doi.org/10.1080/..

11

How liberals and conservatives respond to feasibility and d..:

Lee, Younghwa ; Yoon, Sukki ; Chun, Seungwoo..
Asian Journal of Communication. 29 (2018) 1 - p. 55-72 , 2018

Link: https://doi.org/10.1080/..

12

The effects of eWOM volume and valence on product sales – a..:

Kim, Kacy ; Yoon, Sukki ; Choi, Yung Kyun
International Journal of Advertising. 38 (2018) 3 - p. 471-488 , 2018

Link: https://doi.org/10.1080/..

13

Active bidders versus smart bidders: Do participation inten..:

Kim, Kacy K. ; Gravier, Michael J. ; Yoon, Sukki.
European Journal of Marketing. 53 (2019) 4 - p. 585-606 , 2019

Link: https://doi.org/10.1108/..

14

Five Seconds to the Ad: How Program-Induced Mood Affects Ad..:

Venmahavong, Tiffany ; Yoon, Sukki ; Kim, Kacy K..
Journal of Advertising. 48 (2019) 2 - p. 232-241 , 2019

Link: https://doi.org/10.1080/..

15

'Kid tested, mother approved': the relationship between adv..:

Kim, Kacy K. ; Williams, Jerome D. ; Wilcox, Gary B.
International Journal of Advertising. 35 (2015) 1 - p. 42-60 , 2015

Link: https://doi.org/10.1080/..