E-LIB Suche - Ergebnisse für: Kinnear, Thomas C.

1

Promotional strategy :. managing the marketing communicatio..:

Engel, James F. ; Warshaw, Martin R. ; Kinnear, Thomas C. - 4. ed . , 1979

Exemplar: Zentrale:E02 a bwl 483/421(4)

2

Reflections on the 40th Birthday of the Journal of Public P..:

Kinnear, Thomas C. ; Murphy, Patrick E.
Journal of Public Policy & Marketing. 40 (2021) 3 - p. 322-325 , 2021

Link: https://doi.org/10.1177/..

3

In the Beginning: The Founding of Journal of Public Policy ..:

Kinnear, Thomas C.
Journal of Public Policy & Marketing. 30 (2011) 1 - p. 59-63 , 2011

Link: https://doi.org/10.1509/..

4

A Perspective on How Firms Relate to Their Markets:

Kinnear, Thomas C.
Journal of Marketing. 63 (1999) - p. 112 , 1999

Link: https://doi.org/10.2307/..

5

A Perspective on how Firms Relate to their Markets:

Kinnear, Thomas C.
Journal of Marketing. 63 (1999) 4_suppl1 - p. 112-114 , 1999

Link: https://doi.org/10.1177/..

6

A Perspective on How Firms Relate to Their Markets:

Kinnear, Thomas C.
Journal of Marketing. 63 (1999) - p. 112-114 , 1999

Link: https://www.jstor.org/st..

7

An Historic Perspective on the Quantity and Quality of Mark..:

Kinnear, Thomas C.
Journal of Public Policy & Marketing. 16 (1997) 1 - p. 144-146 , 1997

Link: https://www.jstor.org/st..

8

The FTC and Deceptive Advertising in the 1980s: Are Consume..:

Kinnear, Thomas C. ; Root, Ann R.
Journal of Public Policy & Marketing. 7 (1988) - p. 40-48 , 1988

Link: https://www.jstor.org/st..

9

Individual Differences and Marketing Decision Support Syste..:

Zinkhan, George M. ; Joachimsthaler, Erich A. ; Kinnear, Thomas C.
Journal of Marketing Research. 24 (1987) 2 - p. 208-214 , 1987

Link: https://www.jstor.org/st..

10

Management perspectives on Markstrat: The GE experience and..:

Kinnear, Thomas C. ; Klammer, Sharon K.
Journal of Business Research. 15 (1987) 6 - p. 491-501 , 1987

Link: https://doi.org/10.1016/..

11

A Field Study of Corrective Advertising Effectiveness:

Bernhardt, Kenneth L. ; Kinnear, Thomas C. ; Mazis, Michael B.
Journal of Public Policy & Marketing. 5 (1986) - p. 146-162 , 1986

Link: https://www.jstor.org/st..

12

Affirmative Disclosure: Long-Term Monitoring of Residual Ef..:

Kinnear, Thomas C. ; Taylor, James R. ; Gur-Arie, Oded
Journal of Public Policy & Marketing. 2 (1983) - p. 38-45 , 1983

Link: https://www.jstor.org/st..

13

Exploring the Consumer Decision Process in the Adoption of ..:

Labay, Duncan G. ; Kinnear, Thomas C.
Journal of Consumer Research. 8 (1981) 3 - p. 271 , 1981

Link: https://doi.org/10.1086/..

14

Exploring the Consumer Decision Process in the Adoption of ..:

Labay, Duncan G. ; Kinnear, Thomas C.
Journal of Consumer Research. 8 (1981) 3 - p. 271-278 , 1981

Link: https://www.jstor.org/st..

15

On Interaction Classification:

Leigh, James H. ; Kinnear, Thomas C.
Educational and Psychological Measurement. 40 (1980) 4 - p. 841-843 , 1980

Link: https://doi.org/10.1177/..