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Kinra, Neelam
4  Ergebnisse:
Personensuche X
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1

India 

, In: The silver market phenomenon / Florian Kohlbacher, Cornelius Herstatt (Eds.)
emerging opportunities in a market in transition 
Antony, Suresh Paul ; Purwar, P.C. ; Kinra, Neelam.. (2008)  - p. 341-352
Exemplar:  BB WiWi: 11a bwl 403 sen/236
 
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2

The effect of country‐of‐origin on foreign brand names in t..:

Kinra, Neelam
Marketing Intelligence & Planning.  24 (2006)  1 - p. 15-30 , 2006
Link: https://doi.org/10.1108/..
 
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3

The communicative effectiveness of ethnically oriented adve..:

Kinra, Neelam
International Journal of Advertising.  16 (1997)  3 - p. 221-239 , 1997
Link: https://doi.org/10.1080/..
 
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4

Strategic dimensions in marketing planning: large versussma..:

Kinra, Neelam
Marketing Intelligence & Planning.  13 (1995)  4 - p. 34-44 , 1995
Link: https://doi.org/10.1108/..
 
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